Klook and Merlin Entertainments Announce Strategic Global Partnership to Enhance Travel Experiences

May 23, 2019 - 09:54
Klook and Merlin Entertainments Announce Strategic Global Partnership to Enhance Travel Experiences

HONG KONG,  CHINA- Media OutReach - 23May 2019 - Klook, a world leading travel activities and servicesbooking platform, and Merlin Entertainments, a global leader in location-basedentertainment based in Great Britain, are pleased to announce today a strategicglobal partnership. With modern mobile travelers inmind, this collaboration will enhance guest experiences at eight Merlinattractions across Asia through a series of marketing promotions, userexperience optimization, data analytics, and information exchange.

"Travelers aremore tech-savvy than ever; they do their research before every journey, and areconstantly searching for convenient and value-for-money solutions," said C.S.Soong, General Manager, SEA Region at Klook."We are confident that this new collaboration with Merlin will provideoverall better experiences for travelers who are visiting Merlin's manyattractions."

Optimizing theuser experience for travelers, Klook provides instant confirmation that answersa call for spontaneity and convenience -- both before and during trips. Tapping intoa growing demand for diverse and unique experiences, Klook offers over 100,000tours, activities and tickets at more than 270 destinations around the globe.This strategic partnership with Merlin, which operates more than 120attractions, will add to Klook's growing pool of convenient, affordable andexciting travel experiences throughout the region.

When it comes totravel destination services, Klook is instrumental in driving customers to itsmerchant partners, thanks to valuable insights into the region's market andtravel trends. It is a mutually beneficial scenario for both partners andtravelers: Partners can tap into the fast-growing Asian traveler market, whiletravelers are connected with the best experiences a destination has to offer.  

"Merlin'spartnership with Klook is an important step in our global strategy. The companyis perfectly positioned to help us better engage with travelers in Asia throughits industry and consumer insights, rapidly growing consumer base, andconvenient mobile platform," said Susan Ang, Asia Marketing Director, MerlinMidway Asia. "We're excited to work with Klook, a leader in the region thatbrings a wealth of insights and expertise to the table."

The globalpartnership signals Klook and Merlin's commitment to collaborate in thefollowing areas:

User experience optimization: Klook users can enjoy exclusive benefits for moreseamless access to Merlin's immersive attractions, including 'Legoland® Japanin Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan SEA LIFEAquarium, SEA LIFE Bangkok Ocean World, and Madame Tussauds in Singapore,Bangkok, and Tokyo.

Marketing collaborations: In 2019, Klook and Merlin will launch a series ofmarketing initiatives and special promotions that modern mobile travelers willlove. More information will be announced throughout the year.

Instant confirmation: With the rise of mobile dependence amongtravelers and increasing preference to arrange things on-the-go via mobiledevices, Klook users can now get their bookings with Merlin attractionsinstantly confirmed; allowing travelers to instantly book tickets via theirmobile devices for a faster, more convenient experience.

About Klook

Founded in 2014,Klook is a world leading travel activities and services booking platform. Klookgives travelers a seamless way to discover and book popular attractions, tours,local transportation, best foods, and unique experiences around the world onits website and award-winning app ('Best of 2015'​, 'Best of 2017' & 'Bestof 2018' by Google Play and Apple App Store). With Klook's innovativetechnologies, travelers can book on-the-go and redeem the services by using QRcodes or e-voucher. Each day, Klook empowers countless travelers to indulge intheir wanderlust and spontaneity through over 100,000 offerings in more than270 destinations.

With a team ofmore than 1,000 across over 20 offices worldwide, Klook's services areavailable in nine languages, supporting 41 currencies. It has raised a total ofover US$520 million investment from world-renowned investors including SequoiaChina, Softbank Vision Fund, TCV, Matrix Partners, and Goldman Sachs. Getinspired by Klook at www.klook.com , the companyblog or @Klook .  

AboutMerlin Entertainments plc

Merlin Entertainments plc is aglobal leader in location based, family entertainment. As Europe's Number 1 andthe world's second-largest visitor attraction operator we aim to delivermemorable experiences to more than 65 million visitors at  120 attractions, 18 hotels and 6holiday villages across 25 countries.  www.merlinentertainments.biz