HONGKONG, CHINA - Media OutReach - 6December 2018 - Prudential Corporation Asia (2378.HK) andPrudential Hong Kong have won top honours in this year's AsianInvestor's InstitutionalExcellence Awards. At the awards ceremony held in Singapore on 5 December, PrudentialCorporation Asia was named the winner in the institutional category (Insurance)while Prudential Hong Kong attained the accolade in the market category (HongKong). 

Inits fifth year, the Institutional Excellence Awards programme recognises theregion's leading asset owners in terms of their investing prowess andexcellence. The awards' focus is mainly on the capabilities of asset owners andtheir ability to adapt to markets and incorporate new investment strategies.

Prudentialwas recognised for the marked advancement in the sophistication of its regionalinvestment approach. This was underscored by its ongoing efforts to deepen its investmentresources, including appointing senior personnel in multiple markets across theregion, expanding its array of investment options and adopting the latest ininternational standards of capital rules.

Aleading life insurer with operations in 12 markets in Asia, including HongKong, Prudential provides innovative protection, savings, health and retirementsolutions to its 15 million customers across the region. In line with its commitmentto make healthcare affordable and accessible to all and grow the wealth of itscustomers, the company also offers a comprehensive suite of investment-linkedand participating products, which provide both insurance protection andopportunities for wealth generation and accumulation.

Overthe years, Prudential has continued to diversify its portfolio and innovate itsinvestment approach to optimise the returns on its assets. In addition to increasingits use of both traditional passive and multi-factor strategies, Prudential hasalso been building its exposure in alternative asset classes, such as privateequity, private credit, infrastructure and real estate. Prudential is alsoinvolved in co-investment programmes and is collaborating with global partnersin the areas of Asian private credit and US private equity.

Prudentialhas also implemented a new investment portfolio and risk management systemacross the region. At the same time, it has incorporated environmental, socialand governance factors into its investment decisions, manager selection andmanager reporting process, in line with its commitment to responsibleinvesting.  

Tosupport its growing mandate, Prudential has strengthened its investmentcapabilities across Asia by appointing Chief Investment Officers and othersenior investment executives in several of its markets, including Hong Kong,Singapore, Malaysia, Indonesia, the Philippines and Taiwan. As at 30 June 2018,

Prudential'sportfolio of insurance funds was close to US$100 billion, an increase of 15 percent from a year ago (excludes its joint venture businesses in China and India).

Stephanvan Vliet, Chief Investment Officer of Prudential Corporation Asia, said, "We arehonoured to receive these awards for our investment innovation across Asia andin Hong Kong. As a leading life insurer in Asia, the long-term success of ourbusiness relies on us to deliver sound investment outcomes for our policyholdersand shareholders whilst maintaining their trust and confidence. We havecontinued to achieve this through our innovative investment strategies andmarket-leading efforts of our teams across the region. We are grateful to berecognised for these and thank AsianInvestor for these accolades."

AboutPrudential Corporation Asia ("PCA")

PCA isa business unit of Prudential plc* (United Kingdom), comprising its lifeinsurance operations in Asia and its asset management business, EastspringInvestments. It is headquartered in Hong Kong.

PCA isa leading life insurer that spans 12 markets in Asia, covering Cambodia, China,Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore,Taiwan, Thailand and Vietnam. Prudential has a robust multi-channeldistribution platform providing a comprehensive range of protection, savings andinvestment products to meet the diverse needs of Asian people.

EastspringInvestments manages assets on behalf of retail and institutional investors. Itis one of the region's largest asset managers, with a presence in 10 majorAsian markets as well as distribution offices in the US and Europe. It has £138billion in assets under management (as at 30 June 2018) and provides investmentsolutions across a broad range of asset classes.

*Prudential plc is incorporated in England and Wales, and itsaffiliated companies constitute one of the world's leading financial servicesgroups. It provides insurance and financial services through its subsidiariesand affiliates throughout the world. It has been in existence for 170 years andhas £664  billion in assets under management (as at 30 June 2018).Prudential plc is not affiliated in any manner with Prudential Financial, Inc,a company whose principal place of business is in the United States of America.

Prudential plc is listed on the stock exchanges of London (PRU.L),Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).