HÀ NỘI — A Thursday event in Hà Nội officially released a new collection by Justin Timberlake and Levi’s.

Called Fresh Leaves, the collection is a modern take on Levi’s iconic pieces inspired by Timberlake’s love of music. It is a testament to the brand’s longstanding connection to the music industry and its artists.

After the October 4 release in the US and Canada, Thursday’s Hà Nội release was attended by many celebrities.

The collection draws its name from the concept of Timberlake making his own mark and offering a fresh spin on timeless pieces to leave a legacy for the next generation.

Timberlake worked with the Levi’s design team to reinvent some of the brand’s most recognisable pieces in unexpected ways, resulting in classics with a twist – familiar pieces remade for a fresh look.

The collection is Timberlake’s debut as a designer. It uses classic materials such as canvas, plaid, flannel and denim. It has hints of modern street wear trends and subtly plays with proportions for a new look.

Triệu Quỳnh Thơ, manager of Levi’s distributor ACFC Company, said the collection is suitable for the upcoming fall and winter weather in Hà Nội.

“The collection was available in HCM City right after the US release, but we waited until today to introduce it in Hà Nội to make sure all the designs and sizes were prepared for the customers,” she said. “This special collection is a gift for fashionistas who love Levi’s.” — VNS