Viet Nam News
HCM CITY — The southern province of Đồng Nai plans to target Japanese, South Korean, Germany and Australian tourists for its tourism marketing strategy in the 2018-20 period.
Under the province’s plan for tourism marketing and promotion, the development of a variety of travel products will cater to different market segments of these four sources of inbound markets.
Marketing and promotional activities for the Japanese tourist market will target students, office staff, retirees and seniors, with a focus on natural and cultural heritage of destinations and cuisine as well as leisure and educational travel.
For South Korean tourists, marketing efforts will focus on middle-aged and senior groups, with a focus on aspects of historic values and traditional culture, and natural landscapes as well as leisure and golf trips.
Marketing and promotional activities targeting the Australian inbound market will focus on young couples, families, middle-aged groups and tourism products such as Free & Easy tours, homestays, and nature explorer tours.
For the German market, the targeted customers are students and seniors, with products focusing on eco-tourism, and nature and river-based tourism.
Ecotourism will be the focus for other inbound markets such as Europe and the US.
For the domestic market, the province will target the southern region.
Đồng Nai Province is well known for its natural beauty and verdant orchards, with popular destinations such as Cát Tiên National Park, Trị An Lake, Mơ Waterfall, Đồng Nai River, Ó Island, Đồng Nai Culture and Nature Reserve. — VNS