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Showrooms opened to promote local OCOP products

Update: October, 05/2020 - 14:58

 

Longan fruits are introduced at Big C Supermarket in Hà Nội. To promote products recognised under the “One Commune, One Product” (OCOP) programme, the capital city's Department of Agriculture and Rural Development has selected several locations to the introduction of the products. VNA/VNS Photo 

HÀ NỘI — The capital city of Hà Nội has selected several locations for the introduction and sale of goods under the “One Commune, One Product” (OCOP) programme, and is planning to increase the number of such showrooms in the time to come to make local goods more popular among domestic consumers and foreign visitors.

According to the city’s coordinating office for the new-style countryside building programme, Hà Nội will boost local districts and towns’ implementation of the OCOP programme and will assess and seek the municipal People’s Committee’s recognition of more than 700 OCOP products rated at least three stars by the end of this year.

In 2019, 301 products from 18 district-level localities in Hà Nội were given three stars or higher in the OCOP programme. They included six given five stars and proposed to be named national OCOP products, 207 given four stars, and 88 others given three stars.

Based on this, Hà Nội is looking to assess and rate about 800 - 1,000 products this year, with at least 500 to reach the municipal level (three or four stars) and 100 the national level (five stars).

The city’s Department of Industry and Trade surveyed locations for showcasing and selling local OCOP products, such as shops at train stations, Noi Bai International Airport, bus terminals, rest areas along expressways and national highways, shopping malls, supermarkets, markets, tourist attractions, restaurants, hotels, traditional craft villages, and exhibition venues.

Deputy Director of the department, Trần Thị Phương Lan, said five sites were selected: the store of the Vun Art Cooperative and the Triệu Văn Mão silk shop in Vạn Phúc Ward, the Xuân Cường Handicraft store at the Ngô Thì Nhậm auction site, the safe vegetable store at Hà Đông Market, and the OCOP showroom at the department’s industrial development centre.

She noted that goods displayed are all rated at least three stars, like silk, vegetables, and handicrafts, which are recognised as typical rural industrial products at the municipal and regional levels.

Via these sites, outstanding rural industrial products from Hà Nội will have access to more consumers, providing a basis for cooperatives, businesses, producers, and farmers to continue improving goods’ quality and design to meet consumers’ increasing demand, Lan said, adding that the Department of Industry and Trade will also work with other cities and provinces nationwide to showcase their OCOP products at those showrooms.

The local coordinating office for the new-style countryside building programme will provide more training to personnel in the OCOP programme and upgrade the origin tracing system for OCOP products, she added.

Hà Nội is expected to open 25 showrooms of OCOP products this year and raise the total to 60-70 in 2021.

The OCOP was initiated by the Ministry of Agriculture and Rural Development in 2008, based on Japan’s “One Village, One Product” and Thailand’s “One Town, One Product” programmes. It is an economic development programme for rural areas and focuses on increasing internal power and values, and is also to help with the national target programme on new-style rural area building.

The classifications of goods and services defined in the programme include food (fresh and processed farm produce); beverages (alcoholic and non-alcoholic); medicinal herbs (products made from herbal plants); fabric and textiles (products made from cotton and yarn); souvenirs, furniture, and decorations (products made from wood, fibres, rattan, metal, and ceramics); and rural tourism services and sales (services for sightseeing, tourism, study, and research).

The overall objective of the programme is to develop stable and sustainable forms of production for organisations and businesses, with priority given to developing cooperatives and small- and medium-sized enterprises, towards producing traditional products and improving services with high competitiveness on the domestic and international markets, thus promoting the rural economy and national agriculture industrialisation and modernisation. VNS

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