HCM CITY – CapitaLand Vietnam and CapitaLand’s philanthropic arm CapitaLand Hope Foundation, together with CapitaLand’s wholly owned lodging business unit, The Ascott Limited, have launched a campaign called ‘Spread Love, Share Hope’ to raise awareness and rally the community to support the social development of underprivileged children.
The campaign also marks the 10th anniversary of CHF’s Hope Schools initiative in Việt Nam that began with the CapitaLand Quảng Yên Primary Hope School in Phú Thọ Province in 2011.
The “Spread Love, Share Hope” campaign aims to rally the community to support underprivileged children in Vietnam
The ‘Spread Love, Share Hope’ social media campaign and book donation got underway on May 19. It received a strong response from the public, and within two weeks achieved CapitaLand Vietnam’s initial pledge of VNĐ500 million (US$21,000).
CapitaLand Vietnam is therefore doubling its pledge to VNĐ1 billion (approximately $43,000).
The funds raised will be used to enhance school facilities in Sơn Động and LụcNam districts of Bắc Giang province.
The donated books will be delivered to CapitaLand Hope Schools across Việt Nam.
Ronald Tay, chief executive officer of CapitaLand Vietnam, said: “As a responsible real estate company, CapitaLand Vietnam has been contributing to the communities in which we operate. Corporate social responsibility is an important part of CapitaLand Vietnam’s corporate culture.
“Through CapitaLand’s philanthropic arm, CapitaLand Hope Foundation, we have been supporting the education, shelter and healthcare needs of underprivileged children in Việt Nam.
“Since our first Hope School in Việt Nam 10 years ago, we have worked closely with our network of Hope Schools and partners to ensure underprivileged students are able to receive access to proper education and have a brighter future.
“CapitaLand Vietnam remains committed to the long-term development of Việt Nam’s economy and the community. Through our ‘Spread Love, Share Hope’ campaign, we aim to raise awareness in the community of the importance of social growth and development of underprivileged children.
“We thank our partners and the community who have joined us to elevate our contribution towards providing better opportunities for our beneficiaries.”
For the ‘Spread Love, Share Hope’ campaign, CapitaLand Vietnam produced an animated music video titled ‘The Sower’ and released it on its Facebook Page on May 19 with the aim of helping the community understand the challenges faced by underprivileged children.
The MV has caught the attention of the public with 1.7 million views and more than 38,000 shares within just two weeks of its launch.
The campaign owes its success to singer Hoang Dung, composer Hứa Kim Tuyền, key influencers like Helly Tống, and partner such as Utopia Creative Studio.
Under the programme, from now until July 7, 2021, the public can still support CapitaLand Vietnam’s ‘Spread Love, Share Hope’ campaign through the following ways:
1. SPREAD LOVE by sharing ‘The Sower’ MV from CapitaLand Vietnam’s Facebook Page with friends and loved ones with the hashtag #thesower. The MV is available here: http://bit.ly/spreadlove-sharehope
2. SHARE HOPE by donating books (suitable for children under 12) at the book collection booths at: http://bit.ly/spreadlove-sharehope-bookboothlocation
Over the last 10 years, CapitaLand Vietnam and CHF have contributed to building or renovating four CapitaLand Primary Hope Schools and Kindergartens in Việt Nam.
The CapitaLand Quảng Yên Primary Hope School in Phú Thọ Province, which was completed in 2011 and was the first Hope School in Vietnam, is a two-storey facility with 10 classrooms and a library-reading room.
The three other schools are CapitaLand Thạnh Phước Primary Hope School in Long An Province, CapitaLand Lệ Xá Hope Kindergarten in Hưng Yên Province and CapitaLand Tân Tây Hope Kindergarten in Long An Province.
They were opened in 2015, 2018 and 2019.
In December 2020 CapitaLand Vietnam and CHF began the ‘CapitaLand Nutrition for Children’ programme to promote good health in children and raise awareness of the importance of consuming milk in their daily diet.
Over the next two months 64,000 glasses of milk were provided to more than 1,400 children across the four CapitaLand Hope Schools.
CapitaLand Vietnam and CHF routinely support the education needs of the underprivileged students at the Hope Schools through providing school bags, learning tools and scholarships.
A strong advocate for volunteerism, CapitaLand Vietnam and CHF organise activities such as ‘CapitaLand Volunteer Day’ and ‘International Volunteer Expeditions’ at the Hope Schools.
CapitaLand Vietnam is a business unit of CapitaLand, one of Asia’s largest diversified real estate groups. After 27 years of operation in Việt Nam, CapitaLand’s portfolio in Việt Nam comprises two integrated developments, close to 8,600 quality homes across 15 residential developments, one retail mall, and 7,300 lodging units in 30 properties across 10 cities and provincesincluding HCM City, Hà Nội, Hải Phòng, Hà Long, Hội An, Đà Nẵng, Bình Dương, Cam Ranh, Nha Trang and Vũng Tàu.
In line with its credo ‘Building People. Building Communities.’, CapitaLand is committed to contributing to the Vietnamese economy by seeking opportunities to expand its presence in the country.