HCM CITY — South Korea will support Vietnamese travel firms offering incentive tours to attract more visitors from Việt Nam.

It will also provide free advertisements for Vietnamese tour companies organising tours for women customers and launch a tourism promotion campaign in Vietnamese for tourists.

The Korea Tourism Organisation (KTO) in Việt Nam is using the incentive including free advertising, to travel firms operating tours to beauty shops and shopping centres.

From September to December, the organisation will assist Vietnamese travel firms to offer special packages costing VND14 million (US$616) or more for tourists staying in South Korea for two days or longer.

Figures show that Việt Nam is one of South Korea’s key tourism markets with the highest growth rate in Asia - 20-49 per cent.

An estimated 234,000 Vietnamese visited Korea in the first nine months of this year, a 29.2 per cent year-on-year rise. — VNS