Aiming to take the smart life to a new level for local customers

NAIROBI,KENYA - Media OutReach - 10September 2020 - Infinix, a global leader in consumerelectronics market, launched its new X1 smart TV in September 7 with theirflagship phone ZERO 8. With Android TV™, thehigh-quality viewing experience, and the AIoT technology, the new smart TV willdevelop the new business line for the company and take the entertainment oflocal customers to a new level.

The Infinix X1 will retail at arelatively affordable price of KES 31,990(43-inch)/KES 19,490(32-inch) and willbe covered by a guarantee policy of up to 24 months.

Infinix is always committed toproviding a great user experience for customers. The new product was launchedto reinforce the company's "smart device + mobile connectivity" strategy, as itis determined to drive changes in the industry and offer high-quality smart TVswith the best value-for-money for customers around the world. Based on AIoT,Infinix is set to create an ecosystem of "smartphones + mobile connectivityservice + home appliances + digital accessories", and Infinix is launchingsmart TVs to drive AIoT and help customers live a future smart life todaystarting from integrating multiple smart devices together.

Infinix always has a strong presencein Africa. S1, the company's first smart TV, was well-received by localcustomers and media alike, and became one of the best-selling smart TV productsin Nigeria immediately after it was launched in the country. For years, Infinixhas been working with various market players to develop new technologies and refinethe existing ones in Africa. Thanks to its advantage of designing productslocally as well as its powerful sales and service networks, Infinix has becomea leading brand in Africa's consumer electronics market.

Android TV helps to create a home entertainment center

The Infinix X1 Android TV makes iteasier to get more from your TV. Access 400,000+ movies and shows, play musicand games, cast from any device onto your TV, and add the apps you use most -all with Android TV.

Infinix has a precise insight intoAfrican users' love for music, so X1 is preloaded with Boomplay Music, the mostpopular music app in Africa. While enjoying a massive library of music, theycan also project the music videos of their idols on the big screen of X1 toturn their living room into the scene of a live show.

X1 will become the center for thereunions of families and friends, as they will have many topics to talk aboutfrom the hot TV series Game of Thronesto Africa's top dating show Hello Mr.Right as well as the best hip-hop songs in the world. 

Enjoy an immersive experience with your frameless HD hometheater  

Infinix adopts a frameless design,which represents a global trend for high-end TVs in 2020, for the X1 smart TV.A frameless design substantially increases the screen-to-body ratio. A largerscreen provides better visual enjoyment for viewers and delivers a biggervisual impact for them. Meanwhile, the frameless design of X1 enables it to beperfected integrated into home design. As the back panel of X1 is made ofmetal, the TV looks not just thinner and slimmer, but also more beautiful andmore rugged. 

To create an immersive home theaterexperience, X1 also comes with the 24W high-quality speakers (for 43-inch), andsupports Dolby Audio and AAC sound effects. Combined with Boomplay, based onbig data of music to conduct professional voice calibration, allowing you tolie down on the couch and watch your favorite movie in the most comfortablemanner immersed in a home theater created by X1. You can also invite somefriends to watch a movie together. Yes, you may enjoy popcorn, beer and soda,but X1 will definitely play the leading role at the party.  

With AIoT, the future is now

Inaddition to the massive content and the frameless home theater experience, theInfinix X1 smart TV also comes with an AIoT-based feature for screenprojection, so that you can project interesting stuff like YouTube videos fromyour smartphone or PC to the TV screen and share them with others. This featurewill turn the TV screen of X1 into an extended display of your smartphone or PCwith the Infinix Life app based on protocols such as DLNA, AirPlay, andChromecast, so that you can interact with and switch between different screensseamlessly for a better experience of working, gaming or entertainment.

The release of X1 will help tocreate an AIoT ecosystem and improve the user experience for African customers.In this sense, X1 is not just a new product, but also an upgraded lifestyle forlocal customers. It will enable them to live a future smart life today, as thefuture is really now.

Google, Android TV and Chromecast built-in are trademarks of Google LLC.