TOKYO, JAPAN - MediaOutReach - 10October 2019 - In a press conference held on September 20, Seiko WatchCorporation announced that Japanese actress Yuki Amami would be appointed asthe ambassador in the Asia region for Grand Seiko, a Japanese luxury watch brand soldworldwide. Yuki Amami boasts great popularity in Japan, and is also held invery high regard in Asia such as receiving the Magnolia Award at the ShanghaiTV Festival for her role in "BOSS," a TV series produced in Japan in 2010. Thepress conference was held in Ginza where Seiko was founded, and Amami, who wasappointed as ambassador, appeared in a vivid blue one-piece dress. Amami, whoreceived a bouquet of flowers from Seiko Watch Corporation Chairman & CEOShinji Hattori, said "it is a great, great honor" to be appointed as Asiaambassador, and radiantly discussed her thoughts about Grand Seiko.

Hattoriexplained the strategy for Grand Seiko in the Asia region at the start of thepress conference and announced a vision for actively expanding with the salestargets of approximately 10 times over the next three years in China andapproximately double in Taiwan, in addition to opening China's first GrandSeiko Boutique in Shanghai in 2020.

GrandSeiko Asia Ambassador Yuki Amami at the press conference announcing herappointment

■ Comment by Yuki Amami

I havebeen appointed as the Asia Ambassador for Grand Seiko. I would describe GrandSeiko as the "best of the best." It offers not only performance, but alsobeauty, and a look that makes you feel that you have improved yourselves. It isa partner that is always beside you. To be frank, I think it would be wonderfulif everyone in Asia to wear a Grand Seiko watch. I would like young people to haveGrand Seiko to motivate themselves to aim higher, and those who have matured towear Grand Seiko as a gift to themselves.

Asia is aregion with countries very close to Japan, and I feel that the cultures andpeoples' thoughts have something in common. Also, every country is beautiful,has delicious food and can be enjoyed with all five senses. I would like to seeAsia and Japan stimulate each other.

A photo shootwas held for poster and SNS in the Asia region. The shoot covered situations inmorning, day and night, and they all look very good. It was an enjoyable shootwith the team focusing on how to show the world of Grand Seiko. I wouldappreciate it if you could take a look. (* Theses SNS advertising images havebeen published on the Weibo Seiko official account since September 23.)

(Left)Amami receiving a bouquet of flowers from Hattori

(Right) Wako, where the press conference was held, is a symbol of Ginza at thecenter of Tokyo

Hattoritalking about Grand Seiko's strategy in the Asia region

■ About Grand Seiko

Grand Seikois a leading Japanese luxury watch brand launched in 1960.

Grand Seikowas launched globally in 2010. Since it became independent from the Seiko brandin 2017, it has rapidly gained recognition as a luxury watch brand worldwide.

Its featuresare precision, beauty and ease of use. It is true "manufacture" where the company handles everythingfrom design of the movement to the development of component materials tomanufacture, assembly and adjustment, and combines the latest technology andthe highest level of craftsmanship.

A uniqueaesthetic reflecting the Japanese sensitivity of time is also seen throughoutthe design.

(Left) The popular "Snowflake" model(SBGA211) with a dial inspired by the winter scenery in Shinshu region, wherethe watch is made.
(Right) Advertising visual for the Asia region

* Video ofthe press conference can be seen at the link below.

https://youtu.be/2fasE2qAPzY

Profile of Yuki Amami

Born in Tokyoon August 8, 1967.

She hasworked in a variety of genres such as film, drama and theater, and has receivedmany awards.

She is atalented actress garnering support from a wide audience regardless of gender orage.

Her soundacting ability has a well-established reputation, and is often chosen as awomen people admire.