PatPat’s Global Expansion Targets Europe and the United States; Leverages Adyen Platform to Increase Authorization Rates, Comply with PSD2 and Build Loyalty
SINGAPORE - Media
OutReach - 10
October 2019 - Adyen (AMS: ADYEN), the payments platform of
choice for many of the world's leading companies, today announced its partnership
with PatPat, an eCommerce platform specializing in the sale of clothing for children
and maternity wear for mothers-to-be. Offering
daily deals for its customers, PatPat has leveraged Adyen's payments platform
to reach customers in the United States and Europe as the company expands
"We did extensive research, and tested programs
with a number of payment providers before we chose Adyen," noted Ken Gao,
Co-Founder and COO, PatPat.
"Adyen's easy-to-use global dashboard meant all our data was in one place, enabling us to quickly enhance shopping
experiences, improve brand loyalty and easily increase conversions. Adyen's integrated platform, offering a
single view of all our transactions, enables instant access to payment data allowing us to make changes quickly to
meet customer needs. We also appreciated
the Adyen team working closely with us to optimize our payment process. Their commitment to our success means that we
are able to rapidly change our payment methods to meet local customer demands
as we grow our business globally."
in 2014, PatPat targets the fast-growing children's wear market which is
forecasted to reach USD321.6 billion dollars by 2024. To better reach parent communities, PatPat uses social networking and big data technologies to constantly
improve customers' shopping experience. With the Adyen's RevenueProtect solution in
place, overall payment authorization rates increased to 90% improving
both revenue and customer loyalty. Furthermore, PatPat leverages
Adyen's 3D Secure 2.0 solution to reduce payment friction and comply with
European regulations, increasing trust with new customers. Finally,
being able to quickly add local payment methods such as iDEAL in the Netherlands
and SOFORT in Germany increased local transactions in those markets by up to
30% in a single quarter.
"PatPat, as it entered a period of tremendous
growth and expansion, faced a number of challenges naturally associated with a move
into new markets," said Warren Hayashi, President of Adyen,
Asia-Pacific. "Key to this successful
growth for PatPat was a partner and payment platform solution that could
support it in delivering a seamless payment experience for consumers across the
globe. Adyen's experience in helping
companies scale globally quickly, meant that we could ensure PatPat had access
to payment data and local insights into consumers' preferred way to pay so they
could focus on creating a frictionless shopping experience for their customers across
 Both sets of data referenced are provided by Patpat.
Adyen (AMS: ADYEN) is the payments
platform of choice for many of the world's leading companies, providing a
modern end-to-end infrastructure connecting directly to Visa, Mastercard, and
consumers' globally preferred payment methods. Adyen delivers frictionless
payments across online, mobile, and in-store channels. With offices across the
world, Adyen serves customers including Facebook, Uber, Spotify, Cathay
Pacific, Grab, Klook, Lorna Jane, Freelancer.com, Kogan.com and Showpo. The
cooperation with PatPat as described in this merchant update underlines Adyen's
continuous growth with current and new merchants over the years.
PatPat was established in
2014. It was rated and recommended by Apple in IOS app store as one of the top
new shopping apps in US. The company is committed to become the world's largest
specialty e-commerce platform selling high-quality children's and mothers'
clothing, baby products to all over the world. The company's main website,
www.patpat.com, brings online more than 1,000 self-designed children's clothes
each month. The number of monthly active users reached 5 million. The users are
mainly young middle-class mothers in Europe, America, Southeast Asia,
Australia, New Zealand and other countries.