PatPat’s Global Expansion Targets Europe and the United States; Leverages Adyen Platform to Increase Authorization Rates, Comply with PSD2 and Build Loyalty

SINGAPORE - MediaOutReach - 10October 2019 - Adyen (AMS: ADYEN), the payments platform ofchoice for many of the world's leading companies, today announced its partnershipwith PatPat, an eCommerce platform specializing in the sale of clothing for childrenand maternity wear for mothers-to-be.  Offeringdaily deals for its customers, PatPat has leveraged Adyen's payments platformto reach customers in the United States and Europe as the company expandsglobally. 

"We did extensive research, and tested programswith a number of payment providers before we chose Adyen," noted Ken Gao,Co-Founder and COO, PatPat. "Adyen's easy-to-use global dashboard meant all our data was in one place, enabling us to quickly enhance shoppingexperiences, improve brand loyalty and easily increase conversions.  Adyen's integrated platform, offering asingle view of all our transactions, enables instant access to payment data allowing us to make changes quickly tomeet customer needs.  We also appreciatedthe Adyen team working closely with us to optimize our payment process.  Their commitment to our success means that weare able to rapidly change our payment methods to meet local customer demandsas we grow our business globally."

Launchedin 2014, PatPat targets the fast-growing children's wear market which isforecasted to reach USD321.6 billion dollars by 2024[1].  To better reach parent communities, PatPat uses social networking and big data technologies to constantlyimprove customers' shopping experience.  With the Adyen's RevenueProtect solution inplace, overall payment authorization rates increased to 90% improvingboth revenue and customer loyalty.  Furthermore, PatPat leveragesAdyen's 3D Secure 2.0 solution to reduce payment friction and comply withEuropean regulations, increasing trust with new customers.  Finally,being able to quickly add local payment methods such as iDEAL in the Netherlandsand SOFORT in Germany increased local transactions in those markets by up to30% in a single quarter.[2] 

"PatPat, as it entered a period of tremendousgrowth and expansion, faced a number of challenges naturally associated with a moveinto new markets," said Warren Hayashi, President of Adyen,Asia-Pacific.  "Key to this successfulgrowth for PatPat was a partner and payment platform solution that couldsupport it in delivering a seamless payment experience for consumers across theglobe.  Adyen's experience in helpingcompanies scale globally quickly, meant that we could ensure PatPat had accessto payment data and local insights into consumers' preferred way to pay so theycould focus on creating a frictionless shopping experience for their customers acrossthe globe."

About Adyen

Adyen (AMS: ADYEN) is the paymentsplatform of choice for many of the world's leading companies, providing amodern end-to-end infrastructure connecting directly to Visa, Mastercard, andconsumers' globally preferred payment methods. Adyen delivers frictionlesspayments across online, mobile, and in-store channels. With offices across theworld, Adyen serves customers including Facebook, Uber, Spotify, CathayPacific, Grab, Klook, Lorna Jane, Freelancer.com, Kogan.com and Showpo. Thecooperation with PatPat as described in this merchant update underlines Adyen'scontinuous growth with current and new merchants over the years.

About PatPat

PatPat was established in2014. It was rated and recommended by Apple in IOS app store as one of the topnew shopping apps in US. The company is committed to become the world's largestspecialty e-commerce platform selling high-quality children's and mothers'clothing, baby products to all over the world. The company's main website,www.patpat.com, brings online more than 1,000 self-designed children's clotheseach month. The number of monthly active users reached 5 million. The users aremainly young middle-class mothers in Europe, America, Southeast Asia,Australia, New Zealand and other countries.