BE International Conferred Asia’s Most Prominent CSR Awards under Social Empowerment Category

June 11, 2019 - 10:45
BE International Conferred Asia’s Most Prominent CSR Awards under Social Empowerment Category

TAIPEI,TAIWAN - Media OutReach -11 June 2019 - A total of 64 projects andbusiness leaders across 16 countries in Asia were selected as recipients ofAsia Responsible Enterprise Awards (AREA) 2019, an increase of 19% from lastyear. Regarded as the top corporate social responsibility awards in Asia, thisyear's ceremony was organized in Taipei, after being held in Macau, Singapore,Bangkok, and Manila previously.


Organized by Enterprise Asia, the leading non-governmental organizationfor responsible entrepreneurship in Asia, the AREA aims to recognize and honorAsian businesses and leaders for championing sustainable and sociallyresponsible business practices. The award categories are socialempowerment, investment in people, health promotion, green leadership,corporate governance, and responsible business leadership. Some of thedignitaries who graced the event include Mr. Chang San-cheng, former premier ofthe Republic of China (Taiwan) and Mr. Hou Yu-Ih, mayor of New Taipei City.

 

Leading the list ofwinners under the social empowerment category was BE International MarketingSdn. Bhd. with their project "Transforming the Lives of Children in Vietnam,Myanmar & Malaysia".

 

Founded in 2017, BEInternational is a young, energetic and innovative MLM company which holds themotto of "BEyond Inspiring Minds, Touching Lives for Eternity". The Companydevelops quality products, improve the lives of their independent business owners,inspiring them to be better.

 

BE Internationalbelieves that every bit of contribution helps if they want to impact the livesof everyone in the world. In June 2018, they collaborated with World VisionMalaysia's Child Sponsorship Program and committed to donate RM200,000 toimprove the lives and living conditions of children in Vietnam, Myanmar and Malaysia.The Company believes that by empowering the children, they can understand whatit means to be supported and in turn grow up to give back to the community andsociety at large.

 

A month before theproject took place, BE International informed and educated their independentbusiness owners on the details of the CSR project. To kickstart, they selectedAULORA PANTS with Kodenshi as the main driver of the campaign to solidifyengagement of the CSR project. The mechanics of the engagement was, with everypurchase of AULORA PANTS with Kodenshi, BE International will donate RM10 toWorld Vision Malaysia.

 

With the same spirit ofcontribution and vision, everyone in BE International contributed their effortsby promoting the product across the world. Thanks to the unrelenting efforts ofthe independent business owners, sales and promotion soared high from Malaysia,to Singapore, Brunei, Indonesia, Hong Kong and even to more than 40 countriesworldwide.

 

Achievementand Impact

The project engagementand results surpassed everyone's expectation. By the end of June 2018, BEInternational donated RM360,000 to World Vision Malaysia which far exceeded theinitial RM200,000 target.

 

World Vision Malaysiautilized the funds to sponsor 50 children in Myanmar and another 50 in Vietnamfor 3 years. In addition, part of the funds were also channelled to theMalaysian Assistance Funds to assist communities in Sabah, Malaysia. The monetarycontribution was used to invest in community-wide development work within thechildren's community, and for holistic projects to improve the well-being ofchildren, families and communities in the areas of clean water and sanitation,health and nutrition, education, livelihood, and child protection. Occasionally,BE International will receive updates from the children through letters andcards to keep track of them and understand their current status and welfare.

 

FutureDirection

At the end of threeyears, BE International's representatives will pay a visit to the children'scommunity to better understand the development work that is being carried out.They will endeavour to understand the impact of their sponsorship and toutilize the knowledge further enhance their CSR program. In the near future, BEInternational will begin to organise CSR projects that holds significantbenefits to multiple stakeholders, including the society, their customers andtheir independent business owners.

About Enterprise Asia

Enterprise Asia is anon-governmental organization in pursuit of creating an Asia that is rich inentrepreneurship as an engine towards sustainable and progressive economic andsocial development within a world of economic equality. Its two pillars ofexistence are investment in people and responsible entrepreneurship. EnterpriseAsia works with governments, NGOs and other organizations to promotecompetitiveness and entrepreneurial development, in uplifting the economicstatus of people across Asia and in ensuring a legacy of hope, innovation andcourage for the future generation. For more information, visit: https://www.enterpriseasia.org/.

About Asia Responsible Enterprise Awards

The Asia ResponsibleEnterprise Awards recognizes and honors Asian businesses for championingsustainable and responsible entrepreneurship in the categories of GreenLeadership, Investment in People, Health Promotion, Social Empowerment,Corporate Governance and Responsible Business Leadership. For more information,visit: https://enterpriseasia.org/area/.

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