TAIPEI, TAIWAN - Media OutReach - 10 June 2019 - A total of 64 projects andbusiness leaders across 16 countries in Asia were selected as recipients ofAsia Responsible Enterprise Awards (AREA) 2019, an increase of 19% from lastyear. Regarded as the top corporate social responsibility awards in Asia, thisyear's ceremony was organized in Taipei, after being held in Macau, Singapore,Bangkok, and Manila previously.

Organized by Enterprise Asia, the leading non-governmental organizationfor responsible entrepreneurship in Asia, the AREA aims to recognize and honorAsian businesses and leaders for championing sustainable and sociallyresponsible business practices. The award categories are socialempowerment, investment in people, health promotion, green leadership,corporate governance, and responsible business leadership. Some of thedignitaries who graced the event include Mr. Chang San-cheng, former premier ofthe Republic of China (Taiwan) and Mr. Hou Yu-Ih, mayor of New Taipei City.

Leading the list ofwinners under the social empowerment category was Far Eastern Big City ShoppingMalls with their project "Co-hosting 8^th Vocal Asia Festival withKehua Foundation to Realize Big City's Vision of Promoting with Profound Impactthe Preservation of Taiwan's Native Culture and Hakka Folk Songs".

BigCity is the largest of its kind in Northern Taiwan, hosting an array of morethan 260 retailing brands that offer an abundant selection of fashion,entertainment, sports and dining. It is also known as the largest indoor F&BKingdom of Taiwan, featuring a venue of more than 60 local and internationaldining brands with seating capacity in excess of 3,800. Big City aims toprovide one-stop shopping with the finest service experience amidst a mostinviting environment.

Language diversity isessential to human heritage. Many different native languages embody the uniquecultural wisdom of the people of Taiwan. However, UNESCO has listed Taiwan asone country with significant risk of native language extinction.

To raise awareness ofthis risk, Big City strives to promote language diversity and provide ongoingsupport of the expression, creation and dissemination of Taiwan's nativelanguages through education and musical performances. One concrete andeffective means of achieving this is to encourage and facilitate folk songsinging across all age groups. Big City is mindful of its intrinsic value asNorthern Taiwan's largest shopping mall that daily draws large crowds. Thepublic open spaces throughout the mall can provide an optimal learning andperforming venue for fostering and promoting the preservation and disseminationof native languages for all generations.

Since 2016, Big Cityhas implemented a series of initiatives involving global cooperation and localnetworking of resources to promote music curriculums and performances,including co-sponsorship with the Vox Nativa Taiwan Association of a visit toTaiwan by the Poland Poznan Boys' Choir.

It has also devotedintense effort to actively assimilate and boost intergenerational nativelanguage dissemination and cultural diversity via A-Cappella education,including co- organizing parent-child lessons and A-Cappella children summercamps.

The "2018 Hsin-ChuVocal Asia Festival" was one of the successful events of this initiative by combiningA-Cappella with Taiwan's Hakka culture. The 8^th Vocal Asia Festival,co- hosted by Big City and the Kehua Foundation, comprised a series ofA-Cappella master classes, an Asia Cup A-Cappella competition, the HakkappellaConcert, the A-Cappella Gala Concert, the A-Ca-Day festival and numeroussimultaneous performances on Big City open stages between August 16 and 19 of2018. This profoundly realized Big City's mission of fostering public awarenessregarding the importance of native culture and promoting Taiwan's richlinguistic inheritance.

Big City realizes theimportance of maintaining a long-term effort toward promoting languagediversity if there is to be an enduring impact. Accordingly, it hascontinuously provided resources for A-Cappella education programs not only inthe form of classes for all ages, but also master classes for music teachers.

Achievementand Impact

Through a combinationof the Big City's online and offline marketing and media resources, it was ableto attract more than 20,000 live audience members and 4.8 million onlineviewers in their related music events.

Big City values thepreservation of native culture and practices as one of the sustainabledevelopment goals set forth by the United Nations. While fostering an ongoingconstructive contribution to society during this event, Big City was also ableto provide its customers with the moving experience of encountering beautifulnative songs performed in the mall, while earning the respect and trust fromthose who share the same vision of protecting endangered languages.

FutureDirection

Big City will continueto devote its efforts to music education on behalf of preserving nativeculture. A series of Native Music Promotion Projects has been planned and isbeing implemented for teachers and students of different ages. It will involvevarious initiatives to bridge and connect resources from different industries,government agencies and universities, as well as provide performing stages toassist in promoting events that maximize audience size and participation.

Big City aims to be oneof the most respected and influential platforms for the collaborative effort topromote native music and cultural education in Taiwan. It gladly shares inshouldering the responsibility of ensuring that no native languages disappear,and is dedicated to the goal of fortifying, maintaining and perpetuating nativeculture for many generations to come.

About Enterprise Asia

Enterprise Asia is anon-governmental organization in pursuit of creating an Asia that is rich inentrepreneurship as an engine towards sustainable and progressive economic andsocial development within a world of economic equality. Its two pillars ofexistence are investment in people and responsible entrepreneurship. EnterpriseAsia works with governments, NGOs and other organizations to promotecompetitiveness and entrepreneurial development, in uplifting the economicstatus of people across Asia and in ensuring a legacy of hope, innovation andcourage for the future generation. For more information, visit: https://www.enterpriseasia.org/.

About Asia Responsible Enterprise Awards

The Asia ResponsibleEnterprise Awards recognizes and honors Asian businesses for championingsustainable and responsible entrepreneurship in the categories of GreenLeadership, Investment in People, Health Promotion, Social Empowerment,Corporate Governance and Responsible Business Leadership. For more information,visit: https://enterpriseasia.org/area/.