TAIPEI,TAIWAN - Media OutReach -11 June 2019 - A total of 64 projects andbusiness leaders across 16 countries in Asia were selected as recipients ofAsia Responsible Enterprise Awards (AREA) 2019, an increase of 19% from lastyear. Regarded as the top corporate social responsibility awards in Asia, thisyear's ceremony was organized in Taipei, after being held in Macau, Singapore,Bangkok, and Manila previously.
Organized by Enterprise Asia, the leading non-governmental organizationfor responsible entrepreneurship in Asia, the AREA aims to recognize and honorAsian businesses and leaders for championing sustainable and sociallyresponsible business practices. The award categories are socialempowerment, investment in people, health promotion, green leadership,corporate governance, and responsible business leadership. Some of thedignitaries who graced the event include Mr. Chang San-cheng, former premier ofthe Republic of China (Taiwan) and Mr. Hou Yu-Ih, mayor of New Taipei City.
Leading the list ofwinners under the green leadership category was Nice Garden Industrial Co.,Ltd. with their project "Sustainable Agri-Food Practitioner -- NEXTLAND".
Since1984, Nice Garden Industrial has been persistently focusing on nutrition andhealth products for the livestock and aquaculture industries. The Companypursues sustainable development, and their mission is to become the integratorfrom farm to table. Nice Garden dedicates themselves to establish atransparent, safe and trustworthy supply of food. The Company started withinternational trade of animal nutrition and health products, and expanded intothe professional service to operating two pig farms, opening the restaurantWONMI, establishing the meat processing factory and agriculture and creativegallery NEXTLAND, and branding pork CHOICE PIG.
Nice Garden's vision isto become a safe, healthy and trustworthy benchmark of the agri-food industrychain. Each of its business unit shares and practices the same core concept tobuild a complete pork agri-food chain. NEXTLAND is the essential element tocomplete the innovative pork agri-food chain in Taiwan. Through cognitiveeducation, the philosophy of food is conveyed to the consumers. The mission ofthe project is to bridge the gap between consumers and producers, andreposition the conventional industries to upgrade the agri-food culture inTaiwan.
NEXTLAND, the firstfully transparent and open pork cutting factory in Taiwan, is an importantcomponent of the complete pork industrial chain, as well as a platform foreducation of agriculture and food safety. It is also the first popular sciencepromotion site with agricultural theme. It provides good dietary information ina simple way to educate the public on what is good-quality pork and how goodpork is produced. When more consumers agree with the concept which Nice Gardenwants to share, the power of consumers' choice initiates the change of oldfarming habits to reduce the impact of the environment. Consumers have safe andhealthy option for pork, and the positive cycle of production and consumptioncan be sustainable.
Achievementand Impact
NEXTLAND has obtainedthe gold-level certification of the green building factory. In order to reducethe impact on the environment, NEXTLAND was renovated from an old canningfactory, and retained almost all the trees in the original factory by followingthe concept of cherishing nature and pursuing sustainability. The project hascreated nearly 100 job opportunities in the local area, and the proportion ofemployees in the local area has amounted over 70%. In addition to agriculturaland food information, NEXLAND also focuses on promotion for Yunlin Culture. Themarket in the museum sells Yunlin special agriculture products, and selectshigh-quality food ingredients for consumers.
In 2018, NEXTLAND wonthe honour of International Spotlight Tourism Factory of Taiwan Ministry ofEconomic Affairs, and Nice Garden won the Best Practice Award for LocalBusiness Operations at the 25th National Quality Awards. It was also recognizedbecause of NEXTLAND in Yunlin.
NEXTLAND follows theJapanese JAS standard, and passes ISO22000, HACCP, CAS, TAP certifications toprovide high- quality pork. The number of visitors has exceeded over 230,000since 2016, and has increased steadily. The quantity of meat processing increasedfrom 1,135 in 2016 to 23,000 in 2018. This leap in growth is a recognition ofconsumers, and a manifestation of the changes in Taiwan food culture.
FutureDirection
The future plan of NiceGarden is to replicate the NEXTLAND and CHOICE PIG shared-branding model andinvolve more partners from the farming community to the meat processingindustry to create a bigger eco-system where transparency and traceability arecelebrated and promoted in the greater Taiwanese F&B and consumer market.
This co-brandingproduction system allows farmers to have a benchmark on better adaptation intogreener production process, and also more direct impact on how the processingplant manage their sourcing and traceable meat production. Nice Garden aims toupgrade the current business model into a standard of living for Taiwan andtransfer this business model to South East Asia. To Nice Garden, to createthese service and brand is not simply for the sake of CSR, it is the Company'sbelief that the sustainable development goals is a vital paradigm shift forfuture business operation. The Company will continue to focus on lowering theenvironmental impact of animal protein production, lowering the carbonfootprint of the production chain, creating higher awareness on animal welfare,as well as providing a safer and more sustainable food source for everyone.
About Enterprise Asia
Enterprise Asia is a non-governmentalorganization in pursuit of creating an Asia that is rich in entrepreneurship asan engine towards sustainable and progressive economic and social developmentwithin a world of economic equality. Its two pillars of existence areinvestment in people and responsible entrepreneurship. Enterprise Asia workswith governments, NGOs and other organizations to promote competitiveness andentrepreneurial development, in uplifting the economic status of people acrossAsia and in ensuring a legacy of hope, innovation and courage for the futuregeneration. For more information, visit: https://www.enterpriseasia.org/.
About Asia Responsible Enterprise Awards
The Asia ResponsibleEnterprise Awards recognizes and honors Asian businesses for championingsustainable and responsible entrepreneurship in the categories of GreenLeadership, Investment in People, Health Promotion, Social Empowerment,Corporate Governance and Responsible Business Leadership. For more information,visit: https://enterpriseasia.org/area/.