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BANGKOK, THAILAND - Media OutReach - 24 October 2018- AP (Thailand) Public Co., Ltd., the leader indevelopment of residences for good living quality of the future, recentlyreceived 'the Asia Corporate Excellence & Sustainability Awards' (ACES)in the category of Asia's Most Influential Companiesin 2018.
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It is further testament to AP Thailand's great achievement in the delivery of superior quality of life in every aspect.
2018 is another year ofextraordinary success for AP, as a property developer which attachesimportance to the delivery of good quality of life in every aspect, whether it be quality, convenience orsafety through corporate structure management, development ofquality corporate people and project development process which trulyunderstands the needs of future residents.
In2018, AP is committed to maintaining industry leadership in Thailand with animportant mission to deliver good quality of life in all dimensions bydeveloping design innovations for Thailand'sreal estate industry and setting up a special unit to discover and developinnovations which promote and elevate the lifestyle of residents to new livingexperiences, keeping in mind quality, convenience and safety in the longer term- the essential elements of quality of life truly desired by customers.
For AP to achieve record results in 2018, there are fivekey strategic drivers (1) building on the success of condominium business (2)launching super luxury products (3) tapping into low-rise demand with productsdesigned to cater to specific groups (4) expanding overseas portfolio and (5) developingdigital innovation for good quality of life.
There was a corporate restructuring which left thefirm's three business groups -- condominiums,townhomes and single houses - independent under mutually agreed and respectedrules and it played an important part in AP's continued outstandinggrowth. It enabled AP to launch themost number of new projects this year - 38 projects worth Bht 59,580 million. In the first half of the year, AP had thehighest growth in its history. Revenuesfrom low-rise products and condominiums (100% joint ventures) and otherbusinesses were Bht 17,910 million, up 48% on the same period of last yearwhen its revenues stood at Bht 12,125 million. Net profit was also high at Bht 1,988 million, up 72% on thefirst half of 2017 when it recorded Bht 1,157 million of net profit. Presales for the first nine months stoodat 30,700 million, which is 77% of projected presales that have been adjustedupward to Bht 39,800 million -- an outstanding growth and an extraordinaryachievement.
Because of the outstanding performance in terms ofsustainable business growth and continued active corporate socialresponsibility, this year AP isthe only real estate company from Thailand to win the region's honour atThe Asia Corporate Excellence & Sustainability Awards (ACES) in thecategory of Asia's Most Influential Companies of 2018. This award recognises the company'srelentless commitment to learn about and listen to the needs of customers so itcan develop innovations to truly deliver good quality of life.
