Elevating seasonal produce with the new "foodie"market

KUALALUMPUR, MALAYSIA - Media OutReach - 10 July 2018 - It is fair to say that nowadays we are used to eating the delicious foodthat comes from all over the world. Wouldn't it just be silly to depriveourselves of it? You know that each season offers an array of beautiful freshproduce, and this is a great time to start experimenting and trying out newdishes or reworking those old ones to incorporate more seasonal produce.

Not only will your palate be impressed but thereare health benefits too. Hilton Malaysia; Malaysia's most recognized andhospitable company has some good news! They are bringing you an annual calendarthat features seasonal produce brought to life within all outlets throughoutall Hilton brands.

The new "foodie" market

One of the best things about the food scene is thesheer diversity of what is available. Malaysia, with such an amazinglymulticultural population creates a culinary landscape that offers astoundingexperiences. We know food can be very subjective and since not everyone sharesthe same tastes, there is a need for a variety of options and this is anotherarea where Hilton Malaysia shines.

If you are wondering what tasty new items will beflooding Hilton Malaysia restaurant menus in the coming months, do not worry,we got you. We have sipped and snacked our way through the latest innovationsto determine what you are going to want to get your hands on. Hilton has longbeen associated with culinary expertise with emerging trends and we are witnessingthe mindfulness movement in how we approach food.

The food industry has changed and developed overthe decades in order to satisfy customer needs and consumer behavior. Trends inthe food industry have significantly altered and this can be seen by the increasingdemand for collectively and environmentally friendly products.

One of the other food trends is social media thatplays an important role when it comes to food trends. Snapping a photo of thatdelicious cooked pasta plated and served with complementary sauce or a juicysucculent burger we cannot wait to dig into, and instagramming it. Why?Because, it has become a social phenomenon that seems to be growing. We loveseeing what others eats and showing off with our own dishes. The increasedinfluence of foodie culture on social media on consumers is an opportunity forfoodservice operators like Hilton to offer millennials what they are lookingfor, customize their experience and cuisine and be influential for futureconsumers.

#EatDrinkHilton

#EatDrinkHilton, Hilton's first nationwide diningpromotion, underpins our commitment to deliver exceptional experiences to ourguests by serving some of the most amazing cuisine in the country using locallysourced produce. #EatDrinkHilton experience at Hilton Malaysia brings a newlevel of innovation using sustainable, locally sourced ingredients thatpromises a gastronomic journey to satisfy taste buds and please the eyes at thesame time.

Now with the new foodie trend, we invite you toEat Drink and Share. Instagram or tweet a picture using #EatDrinkHilton and thename of the hotel highlighting seasonal produce at any of one of the HiltonMalaysia participating outlets that are seasonal produce ingredientshighlighting the campaign through creativity in cuisine. 

What is in Season Hilton?

In-season produce is fresher and tastes better,sweeter and perfectly ripe. When fruits and vegetables are picked forconsumption that have been naturally ripened on the vine or the tree and harvestedat the right time, it will have much more flavor and nutrition.

You might have experienced that super juicyperfectly sweet orange in winter during your travels abroad or that crispysweet pineapple when in season or even sipping on aromatic tea when it israining outside. We have designed menus that includes ingredients and dishes tofurther entice you to come and dine with us.  

Participating Hotels: Hilton Malaysia hotels fromHilton Kuala Lumpur, Hilton Petaling Jaya, Hilton Kuching, Hilton KotaKinabalu, DoubleTree by Hilton Kuala Lumpur, DoubleTree by Hilton Johor Bahru,DoubleTree by Hilton Melaka, DoubleTree Resort by Hilton Penang and HiltonGarden Inn Jalan Tuanku Abdul Rahman North.

Hilton Malaysia July Focus:

It is all about tea, yes, you read thatright! Tea pairing with food; and we are not just talking about the traditionalfinger foods of sandwiches, scones and cakes for afternoon tea. Pairing teawith food is the perfect way to enhance the taste of a dish as well as thedrink itself. From using tea with duck to having tea as part of a dessert. Thismonth when you visit, any of the Hilton Malaysia dining outlets ask for theJuly Focused seasonal produce.

Did you know: Tea known Chai, Teh, or Cha; depending on which part ofAsia you are in, these leaves are popular in every way possible! The Indiansadd spices to it, the Thais add condensed milk and a lot of ice and justsometimes, it is mixed with coffee in some parts of Asia. As of today, tea is themost consumed drink after water.

Hilton Malaysia August Focus:

Allyou need is love. But, a little chocolate now and then doesn't hurt. --CharlesM. Schulz.

Though Chocolate has been prepared as adrink for nearly as long as its history, a vast number of foodstuffs involvingchocolate have been created -- in particular; desserts including cakes,ice-creams, pudding, mousse, chocolate chip cookies and more! This popularingredient is often molded into different shapes and given as gifts duringtraditional holidays and celebrations, worldwide. 

The month dedicated to all thingschocolate. We all know this sweet ingredient is an essential part of rich,decadent, creamy, sometimes bitter desserts. However, when used in smallquantities, it is equally delicious in savory dishes. From a Trio Beef Platterto barbequed lamb with spicy chocolate sauce, these innovative recipes willmake you see chocolate in a completely new light.

Hilton Malaysia September Focus:

Grown throughout Asia, lemon grass is anessential ingredient in Thailand, Vietnamese and Indochina cuisine.

This fragrant tropical grass almostsmelling like lemons will be the highlight for the month of September. Good fordigestion, full of antioxidants, regulates high blood pressure, boosts metabolism,burns fat, naturally great for flawless and shiny hair, and even heals cold andflu; lemon grass prepared or used whole, sliced or pounded to a paste is usedas marinades in stir-fries, salads, spice rubs, and curry pastes.

Hilton Malaysia October Focus:

The tamarind fruit also known as the"Indian date" mainly used as supplementary food. The fruit pulp of the tamarindis edible but its ripened fruit becomes sweeter as it matures. Used indesserts, as a jam, blended into juices or used as a drink sweetener. In theIndian subcontinent, the tamarind is used in curries as an added flavor to foodand used in the form of a sauce as a snack dressing.

Some of the dishes that you must try arethe Deep fried seabbas with nyonya assam sauce at Toh Yuen or Grilled beef withtamarind sauce (daging bakar Air Assam), sous vie Oxtail assam pedas (braisedoxtail in tamarid and galangal spicy sauce) at Paya Seria, Hilton Petaling Jayaor the Grilled Fish (Ikan Bakar) with spicy tamarind sauce at Hilton GardenInn, Jalan Tuanku Abdul Rahman.

Hilton Malaysia November Focus:

In the month of November, the 11^thmonth of the year, ginger takes center stage. You like it or you do not, this zesty,peppery flavored root comes with an extensive list of health benefits. The gingerroot is equal parts delicious and nutritious and sometimes can taste very spicywhen accompanied with poultry dishes as a garnish.

Delicious in cookies to tea, gravies andsoups, ginger is a culinary ingredient widely used in Food & Beveragesacross South East Asia. So when you dine at any one of the Hilton Malaysiahotels, make sure to ask for the seasonal produce dishes for the month ofNovember. You will not regret your order.  

Hilton Malaysia December Focus:

Cinnamon is the superfood of the seasonand we will end the year with cinnamon. While available year round, somethingabout this sweet, aromatic spice brings an extra-added enjoyable sense ofwarmth to the end of the year. This super spice often sprinkled on toast and lattes is also part ofthe famous five in garam masala; a blend of ground spices common in cuisinesfrom the Indian subcontinent.

Cinnamon in its grounded form primarily employed in culinary as acondiment and flavouring material and used in the preparation of chocolate,bread-based dishes, cereals, fruits and certain seasonal drinks such as eggnog.In its raw form, it is added to curries, soups and stews as a flavouring.

This December come and try the Cinnamon Ice Cream or Cinnamon AppleCrumble at Makan Kitchen, DoubleTree by Hilton Kuala Lumpur or the Crispyroasted chicken with cinnamon salt at Toh Yuen at Hilton Petaling Jaya or trythe Pumpkin Ravioli with crab meat, pumpkin cinnamon cream sauce at Tosca'sDoubleTree by Hilton Johor Bahru for an unforgettable end of the year. 

At Hilton Malaysia, wepromise you that you will find our restaurants provide high quality foodand drink service to guests, Ultimately, dining at any one of therestaurants nods to an amazing, culinary experience that highlights all of theseasonal produce as a way of treating yourself.

About Hilton

Hilton (NYSE: HLT)is a leading global hospitality company, with a portfolio of 14 world-classbrands comprising more than 5,100 properties with nearly 838,000 rooms in 103countries and territories. Hilton is dedicated to fulfilling itsmission to be the world's most hospitable company by delivering exceptionalexperiences -- every hotel, every guest, every time. The company's portfolioincludes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton,DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton,Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton,Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages anaward-winning customer loyalty program, Hilton Honors. Hilton Honorsmembers who book directly through preferred Hilton channels have access toinstant benefits, including a flexible payment slider that allows members tochoose exactly how many Points to combine with money, an exclusive member discountthat can't be found anywhere else and free standard Wi-Fi.  Visit newsroom.hilton.com for more information and connect withHilton on Facebook, Twitter,  LinkedIn, Instagram and YouTube