Younger travellers look for local experiences, festivals and emerging destinations. Meanwhile, middle-aged and older customers often prioritise leisure, wellness or spiritual travel.
The implementation of Resolution No. 06 alongside the cultural diplomacy strategy sends a clear message: by combining its rich cultural heritage with proactive diplomacy, innovation and digital transformation, Vietnam would strengthen its competitiveness on the global stage.
Phan Thị Quỳnh Trang, CVCEC founder and project coordinator, said the project aims to provide a fundamental and sustainable solution to the lack of standardised, systematic Vietnamese-language education models and the fragmented, spontaneous nature of existing teaching activities.
The Creating Cultural Intellectual Property from the Intangible Cultural Heritage of Hà Nội's Phở contest serves as an opportunity to promote the heritage value of phở, raise public awareness and promote this intangible cultural heritage in contemporary life.
Hồ Gươm Opera House has become a co-producer of the opera La Traviata alongside Italy's Giuseppe Verdi Theatre of Trieste, marking a new milestone in artistic cooperation between Việt Nam and Italy.
Food has emerged as a pivotal element for Vietnamese travellers when choosing their next travel destination.
The 2026 Ky Anh Tunnels–Dam River Reed Bed Cultural and Tourism Festival featured a rich programme of cultural, tourism and sporting events, including art performances, traditional ceremonies at Thach Tan and Vinh Binh communal houses, a re-enactment of soldiers returning to their village during wartime, a fish and shrimp release to replenish aquatic resources in the Dam River, and a community fol
The initiative aims to foster a vibrant creative ecosystem, accelerate the growth of cultural industries and reinforce Hà Nội's position within UNESCO's Creative Cities Network.
Rather than recounting the heroics of war, the song reminds listeners of the voids and lasting scars it left behind, encouraging them to cherish the value of peace and honour those who sacrificed their lives for the nation.
Party General Secretary and State President Tô Lâm has stressed the need to address bottlenecks hindering the transformation of culture into an endogenous resource, soft power and a driver of national development, as the appeal and reach of positive cultural values in the digital environment have yet to keep pace with the rapid growth of digital platforms and content.
The Việt Nam Museum of Fine Arts has received donations of artworks from Vietnamese painter Nguyễn Đại Giang and Japanese artist Ando Saeko.
Huế stood out for its imperial cuisine, a culinary tradition rooted in the city's history as the capital of the Nguyễn Dynasty. Renowned for its refined flavours, meticulous preparation and artistic presentation, Huế's cuisine reflects centuries of royal and cultural traditions.
Morning mist drifts low over the limestone peaks of Tràng An Scenic Landscape Complex. Boats move quietly along the green water, each rower keeping a steady rhythm with their feet.
From museum galleries to landmark buildings and public spaces, technology is opening new opportunities for residents and visitors to engage with heritage in dynamic and accessible ways.
Beyond preservation, digitalisation is opening new opportunities for smart tourism, thereby expanding public access to heritage and enhancing research activities.
The Cửu Long (Mekong) Delta province of Vĩnh Long has set a goal of making tourism the spearhead economic sector in the 2026-2030 period.
The 116-minute feature carries a T13 rating and recreates the resilience of Vietnamese revolutionary prisoners held at Côn Đảo Prison between 1945 and 1954.
Could you have hepatitis without knowing it? Many people do. This World Hepatitis Day, learn why hepatitis often remains silent and what you can do to protect your liver.
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