Phùng Xuân Khánh, director of Tiên Phong Travel said: “Currently, Tiên Phong Travel operates three tours to Đà Nẵng, including visiting Bà Nà Hills. The number of Tiên Phong tourists going to Đà Nẵng has increased significantly from only a few hundred visitors in 2011 to about 4,000 people now. I want to say thanks to Sun Group for constructing Bà Nà Hills, which created a landmark for tourism of Đà Nẵng, of the central regions and Việt Nam in general.”

Satisfy even the most fastidious customers

Sharing his feelings about his first trip to Bà Nà Hills, Khánh said: “Ten years ago, Bà Nà Hills was born and was dubbed the ‘Road to paradise’, pioneering Vietnamese tourism entertainment trend. When I first came here to survey destinations for Viet Travel Company in 2009, I thought this was Việt Nam’s Disneyland and Vietnamese people will not need to go abroad to play in the park anymore.”

The combination of interesting experiences, beautiful images shared by visitors on social networks and news reports from world-famous press agencies have made a wave attracting visitors to Bà Nà Hills, Đà Nẵng and Việt Nam.

The director of Tiên Phong Travel added that if there were no Bà Nà Hills, it is unlikely domestic and international tourists would hardly know Đà Nẵng, and Đà Nẵng could unlikely stand in the world’s top 10 tourist cities today.

Khánh said: “As soon as I opened my own company Tiên Phong Travel, I focused on exploiting the Đà Nẵng tour, in which Bà Nà Hills was a highlight destination in every journey. Thanks to Bà Nà Hills, in 2011, the number of Tiên Phong’s tourists to Đà Nẵng was only a few hundred visitors but now, this number has reached about 4,000 visitors per year ”, he revealed.

Agreeing with Khánh, Trần Thị Minh Đức - Head of Inbound Vietrantour said all Asian customers of Vietrantour, from the most difficult markets like Japan to the Republic of Korea, India and China, all people wanted to go to Bà Nà Hills and the Golden Bridge (Cầu Vàng). Bà Nà Hills has really become a milestone for the destination of Đà Nẵng.

“In the past, international visitors to Việt Nam would give priority to HCM City and the western provinces, and then Đà Nẵng and the north. But now, not only international visitors but also Vietnamese people choose Đà Nẵng due to the good infrastructure and services, and the Bà Nà Hills area can please everyone," Đức said.

Explaining the attraction of Bà Nà Hills, Khánh said: "The visitors go to Bà Nà Hills because this entertainment, cuisine and resort complex meets the demand of all customers even the most fastidious ones. For example, European visitors are very satisfied with ‘the most romantic hotel in the world’ Mercure Danang French Village Bà Nà Hills, a system of 20 class restaurants, and security and safety are absolutely ensured here. Asian visitors, especially from the Indonesian, Philippine, Chinese and Korean markets are extremely fond of Bà Nà Hills because they like to take a cable car to visit Bà Nà, enjoy French Village sightseeing with ancient castles such as a ‘miniature Paris’; the 10 flower gardens are brilliant, as is the 21,000sq.m Fantasy Park indoor entertainment area with the most modern games. And of course, any Vietnamese would like to go to ‘Fairy Scene’ Bà Nà Hills once to enjoy and experience. In particular, all customers want to discover and ‘check in’ at the Golden Bridge project.”

Branding for Đà Nẵng, central region and Việt Nam

It can be said that Bà Nà Hills has pioneered very professionally to become an entertainment area that meets all the needs of every extremely difficult markets.

In particular, according to Nguyễn Tiến Đạt, deputy director of TransViet Travel Company, in the last 10 years, since Sun Group invested to build Bà Nà Hills, the number of tourists to Đà Nẵng has exploded. TransViet Travel’s customers in Việt Nam and Asia cannot miss travelling to Bà Nà Hills. This entails a series of businesses providing travel services such as transportation, food, shopping, accommodation and other recreational areas also benefitting.

Besides, with attentive and professional service, Bà Nà Hills pioneered to create a culture of civilised tourism, making a beautiful image for Đà Nẵng tourism in particular and Việt Nam in general. Visitors to Bà Nà Hills are extremely impressed with a non-littered tourist area, with the radiant smiles of the staff. “We need to have a large scale, professionally invested entertainment area like Bà Nà Hills in local areas to attract tourists, improve the quality of destinations and bring unforgettable experiences to visitors”, Đạt emphasised.

As an entrepreneur in travel services, Khánh commented “It can be said, Bà Nà Hills is a great, historical and pioneering works. The project not only brings revenue and brand value to Sun Group, benefits businesses and creates jobs for Đà Nẵng people, but also creates brand and attraction for Đà Nẵng and Việt Nam tourism. Thank you Sun Group for creating Bà Nà Hills, the project created a mark for tourism in Đà Nẵng, tourism in the central region and Việt Nam!"