Targus joins hands with Harley-Davidson to empower urban mobility among Singaporeans

July 15, 2019 - 02:40
Targus joins hands with Harley-Davidson to empower urban mobility among Singaporeans

SINGAPORE - MediaOutReach - 15 July2019 - Targus,a leader in mobile computing accessories, partners with iconic motorcycle brandHarley-Davidson to empower the youthful urbanites and on-the-go professionalsof Singapore who are plugged into fast-paced lifestyles. Based on a sharedpassion for freedom of mobility, strength and contemporary design, Targus andHarley-Davidson of Singapore have come together to design a special editionbike -- Targus x Harley-Davidson 2019 Iron 883™ signed by Mikel H. Williams,Global CEO of Targus and long-time bike enthusiast.


The global Targusdesign team created their own take of the timeless camouflage design which willbe applied on the fuel tank of custom-made Iron 883™. The design celebrates thespecial collaboration in fractal white, shades of light and dark greys, reflectingthe fashionable and edgy DNA of two brands. At the same time, it cleverlysymbolizes both brands as the camouflage pattern is collaged by letter 'T' and'H'.


At the launch collaboration, Edith Ka, APACMarketing Director of Targus spoke about the choice of the artwork, "The classiccamouflage design is indeed one of the trendy yet timeless patterns in theworld and has always been a bold fashion statement. History tells us the printwas originally made to blend in with natural surroundings. However, in thepresent fashion scenario, the camo print causes people to stand out among thecrowd. We believe this is a perfect representation of what the two brands haveencapsulated over the decades."


Hailing from Harley-Davidson's Sportster range, the chosenbike for the collaboration -- Iron 883™ has its roots in all sorts of devilrysuch as land speed records, epic road trips, drag racing and hill climbing. Forthe rider who loves understated, bare-knuckle ruggedness, Iron 883™ makes aspirited canvas for authentic custom style. The special edition bike will berewarded to the winner of the 'Top Spender Reward' giveaway contest initiatedby Targus in Singapore for the next three months.


Dorothy Chan, GeneralManager of Harley-Davidson of Singapore said: "Harley-Davidson has always been synonymous with freedom andrugged individuality. Harley-Davidson's lithe, rugged Sportster range ofmotorcycles has proven popular among youthful urbanites who are also pluggedinto the Targus mobility lifestyle. With this exciting collaboration, wecelebrate the get-up-and-go spirit of bold urbanites who are out to make theirmark on the city."


A perfect match for Iron 883™, Targus CityLite ProCollection was also showcased at the event. Inspired by the wild ambitions oftoday's youth, the futuristic, modern, minimalistic design of Targus CityLitePro Collection makes a statement without compromising exceptional protection.This seamless product line has been passionately created for stylish urbanprofessionals marries contemporary cool and top-of-class protection. Its bucklesand clips are made of metal, the base is waterproof, and the outer materials isboth durable and stylish giving a smart contemporary look that lasts.


"We are extremely proud of this collaboration with Harley-Davidsonwho shares the same brand sentiments and values of quality, strength, safetyand design. We hope our innovations that are perfectly designed for on-the-goprofessionals who dare to dream of the endless possibilities of life willcontinue to empower their lifestyle," added Eric Kuan, APAC Senior Commercial Director of Targus.


In a 'Top Spender Reward' contest, Singaporeans willstand the chance to win the Targus x Harley-Davidson 2019 Iron 833™ bike worthSGD $29,999. To participate, shoppers will simply need to collect points bypurchasing Targus accessories from more than 120 point of sales (link) inSingapore. In addition, depending on the number of points collected, consumerscan redeem more Targus goodies such as an USB Car Charger, Safire Backpack, andBrick Messenger Bag. The contest ends on 12 October 2019.


Note to the Editors:

All of the event photoscan be downloaded from the link here.