SINGAPORE - Media
OutReach - 15 July
2019 - Targus,
a leader in mobile computing accessories, partners with iconic motorcycle brand
Harley-Davidson to empower the youthful urbanites and on-the-go professionals
of Singapore who are plugged into fast-paced lifestyles. Based on a shared
passion for freedom of mobility, strength and contemporary design, Targus and
Harley-Davidson of Singapore have come together to design a special edition
bike -- Targus x Harley-Davidson 2019 Iron 883™ signed by Mikel H. Williams,
Global CEO of Targus and long-time bike enthusiast.
The global Targus
design team created their own take of the timeless camouflage design which will
be applied on the fuel tank of custom-made Iron 883™. The design celebrates the
special collaboration in fractal white, shades of light and dark greys, reflecting
the fashionable and edgy DNA of two brands. At the same time, it cleverly
symbolizes both brands as the camouflage pattern is collaged by letter 'T' and
At the launch collaboration, Edith Ka, APAC
Marketing Director of Targus spoke about the choice of the artwork, "The classic
camouflage design is indeed one of the trendy yet timeless patterns in the
world and has always been a bold fashion statement. History tells us the print
was originally made to blend in with natural surroundings. However, in the
present fashion scenario, the camo print causes people to stand out among the
crowd. We believe this is a perfect representation of what the two brands have
encapsulated over the decades."
Hailing from Harley-Davidson's Sportster range, the chosen
bike for the collaboration -- Iron 883™ has its roots in all sorts of devilry
such as land speed records, epic road trips, drag racing and hill climbing. For
the rider who loves understated, bare-knuckle ruggedness, Iron 883™ makes a
spirited canvas for authentic custom style. The special edition bike will be
rewarded to the winner of the 'Top Spender Reward' giveaway contest initiated
by Targus in Singapore for the next three months.
Dorothy Chan, General
Manager of Harley-Davidson of Singapore said: "Harley-Davidson has always been synonymous with freedom and
rugged individuality. Harley-Davidson's lithe, rugged Sportster range of
motorcycles has proven popular among youthful urbanites who are also plugged
into the Targus mobility lifestyle. With this exciting collaboration, we
celebrate the get-up-and-go spirit of bold urbanites who are out to make their
mark on the city."
A perfect match for Iron 883™, Targus CityLite Pro
Collection was also showcased at the event. Inspired by the wild ambitions of
today's youth, the futuristic, modern, minimalistic design of Targus CityLite
Pro Collection makes a statement without compromising exceptional protection.
This seamless product line has been passionately created for stylish urban
professionals marries contemporary cool and top-of-class protection. Its buckles
and clips are made of metal, the base is waterproof, and the outer materials is
both durable and stylish giving a smart contemporary look that lasts.
"We are extremely proud of this collaboration with Harley-Davidson
who shares the same brand sentiments and values of quality, strength, safety
and design. We hope our innovations that are perfectly designed for on-the-go
professionals who dare to dream of the endless possibilities of life will
continue to empower their lifestyle," added Eric Kuan, APAC Senior Commercial Director of Targus.
In a 'Top Spender Reward' contest, Singaporeans will
stand the chance to win the Targus x Harley-Davidson 2019 Iron 833™ bike worth
SGD $29,999. To participate, shoppers will simply need to collect points by
purchasing Targus accessories from more than 120 point of sales (link) in
Singapore. In addition, depending on the number of points collected, consumers
can redeem more Targus goodies such as an USB Car Charger, Safire Backpack, and
Brick Messenger Bag. The contest ends on 12 October 2019.
Note to the Editors:
All of the event photos
can be downloaded from the link here.