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| The Automobile Association Vietnam is running the #3500LIVES campaign in Hà Nội to reduce the number of deaths among people aged 15 to 29 caused by traffic accidents. — Photo Courtesy of AIP Foundation |
Viet Nam News
HCM CITY — The Automobile Association Vietnam is carrying out a campaign in Hà Nội called #3500LIVES featuring training and public awareness initiatives focused on key “golden rules” for road safety to reduce deaths of people aged 15 to 29 in traffic accidents.
During the month-long campaign ending on July 31, it has focused on training and communication about using a child safety seat, buckling up, not texting and driving, and wearing a helmet.
It provided training in safe motorcycle driving for 200 students at Thủy Lợi University in Hà Nội, spoke about the dangers of using a mobile phone while driving and the importance of helmet use.
Two hundred people were also told about the safest way to travel with children in a car and the need to wear a seatbelt.
After the training the rate of parents who understood the age at which their children should start using a child seat doubled to 53 per cent, while the rate of those who understood which position in a car is safest for children to sit increased from 46 per cent to 77 per cent.
The rate of parents who agreed that using a child seat is safer than letting children ride on passengers’ laps also increased from 59 per cent to 86 per cent.
AAV has also put up 12 hoardings to encourage people to follow three golden rules: use a correct child seat and wear the seatbelt when driving a car, wear a helmet when riding a motorcycle, and don’t use a mobile phone while driving.
They have been installed at 12 public spaces around the city where there is heavy traffic but clear visibility and easy access for drivers.
More than 700,000 commuters are thought to have seen them.
Every day 3,500 people are killed on roads around the world. Young people are particularly affected, with road crashes being the number one cause of death of people age from 15 to 29. To combat this alarming trend, the Fédération Internationale de l’Automobile is funding the campaign. — VNS
