The e-commerce sums up an exceptional 2019 and outlines three defining characteristics for online shopping in 2020: Personalised, Engaging and Social

Shopee enjoyed a landmark 2019 as it pioneered industry-leading initiatives that transformed online shopping in the region.

In 2020 Shopee will take its efforts to the next level by making online shopping more fun, customised, and interactive.

Pine Kyaw, managing director, Shopee Vietnam, said: “Shopee had an incredible 2019. We achieved new milestones by staying true to our vision of making online shopping engaging and social. This is proven by our successful in-app games and features which continue to delight millions of users daily. As e-commerce becomes the norm in the coming years the next challenge is to make shopping online more personal and customised for each user. Shopee believes this to be the future of online shopping and we are committed to making it a reality.”

Shopee extended its market leadership in 2019, driven by its successful strategy to forge a social and engaging shopping experience.

Fun is at the heart of the Shopee experience as its popular in-app games and features entertained shoppers across the region.
Over 1 billion plays were recorded on Shopee’s wide range of in-app games in 2019 and 10,000 hours of content streamed on Shopee Live a day on average.

Sellers and brand partners also saw tremendous growth on Shopee in 2019. Sellers across the region experienced a steady increase in orders throughout the year, especially during the busy year-end shopping period.

Besides, more brands and retailers joined in to reach more customers, as the product assortment on Shopee Mall doubled in 2019.

Powered by its successful strategy, Shopee was crowned the number one shopping app in Southeast Asia and Taiwan by Monthly Active Users (MAU) in the second and third quarters of 2019.

The company also set new records during the year-end shopping season, highlighted by 80 million items sold in just 24 hours at its annual finale, the Shopee 12.12 Birthday Sale.

2019 highlights at Shopee Vietnam

Last year was a fruitful and fulfilling one for Shopee Vietnam as it achieved several major milestones.

The company offered to customers a fresh online shopping experience such as non-stop entertainment with the first-ever five-hour live stream, “Super Show - 12.12 Birthday Sale”.

Many Vietnamese tuned into Shopee Live to interact with their favourite celebrities and enjoy exclusive deals.
A convenient, hassle-free delivery experience was offered to shoppers with the one-hour delivery service in partnership with GrabExpress.

Shopee sponsored Team VISERA eSports Vietnam’s preparations for the 2019 SEA Games. Shopee also brought fans closer to players with a special stream on Shopee Live. 

The future of online shopping: personalised, engaging, social

Shopee foresees online shopping becoming even more personalised, engaging and social in 2020.

In line with this vision, it will introduce new platform innovations to bring users a fun and personalised shopping experience.

It will deepen its use of AI and big data to curate a more personalised shopping journey for users.

For example, in 2019 Shopee leveraged deep learning for its recommendation engine to bring users customised shopping suggestions based on purchase and browsing data.

The company will also innovate its collection of in-app games to bring users more fun and entertainment. In Viet Nam, Shopee rolled out its latest Fortune game and Red packet to mark the New Year celebrations. These were filled with symbols of good wishes and lucky money.

Finally, users in all markets can expect an upgraded social experience through Shopee Feed by the first quarter of 2020.

Shopee Feed offers various social functions for users to create content and interact with friends, fellow buyers and sellers.

Pine said: “I believe that online shopping should bring fun and joy to people. Everyone at Shopee is working hard to make shopping engaging, social and personalised as e-commerce continues to evolve in our region.

“We are thrilled at what is to come in 2020 and we look forward to another fruitful year.”