SINGAPORE - Media OutReach - 23 October 2019 - Etiqa InsuranceSingapore has launched its first affiliate portal with the widest range ofinsurance (Application Programming Interfaces) APIs in the local market todate. Etiqa API Portal provides standard APIservices, such as quotation, policy creation and enforcement and payment forseven key products, enabling partners across industries to easily integrateinsurance services and solutions into their online platforms.

With test environment and sandbox interfacesfor partners to build effective ecosystems, Etiqa API Portal helps to createdigital marketplaces where third-party software developers can build newapplications around Etiqa's products and services, and co-deliver the bestexperience for customers. At present, APIs for insurance savings, travel, maid,car, home and personal accident insurance are available on the portal.  

The customer-centric digital insurer alsoprovides a Referral Catalogue for marketing affiliates with limited codingknowledge. Interested parties such as bloggers or influencers can convenientlyretrieve unique referral links for Etiqa's full range of online products,including life products, to share on their preferred social channels.

"Similar to banks, we want to make insuranceinvisible by integrating it with the daily lives of modern day consumers. Withour APIs, our partners can embed insurance solutions on their platform as andwhen they need to," says Dennis Liu, Head of Business Transformation andTechnology, Etiqa Insurance Singapore. Etiqa has since established strongworking relationships with several partners such as PolicyPal and SingtelDashto provide insurance solutions and services on different operating models.

The forward-thinking digital insurer alsointroduced SingPass Mobile login at TiqConnect, their online customerself-service portal. The SingPass Mobile app enables convenient and secureduser login to TiqConnect, where customers can enjoy direct, password-less accessto their matters.

Etiqa Insurance Singapore has won severalawards for its digital transformation efforts such as the 'Most InnovativeFinance Firm -- Singapore 2018' award in World Finance Markets, 'Most InnovativeInsurance Firm' at Global Brands Magazine 2018, and also emerged as the Bronzewinner for Claims Management at the Efma-Accenture Innovation in InsuranceAwards 2018.

For more information on Etiqa API Portal,please visit: https://po.st/Etiqa-apis

Etiqa Insurance – A Singapore Insurance Company with Asian and International Expertise

Etiqa Insurance Pte. Ltd. isa licensed life and general insurance company registered in the Republic ofSingapore and regulated by the Monetary Authority of Singapore (MAS). In 2019,Fitch affirmed the company's "A" (Strong) rating for its financial strength andstable outlook.

Etiqa has been protectingSingaporeans since 1961 with a range of general insurance solutions thatconstantly evolve to meet their ever-changing needs. Etiqa was the appointedinsurer for the Housing Development Board (HDB) Fire Insurance Scheme in Singaporefor 10 consecutive years, having protected more than 550,000 homes from 2009 to2019.

In 2014, Etiqa added acomprehensive suite of life insurance solutions, including protection, savingsand retirement, and subsequently legacy planning and universal life solutionsto our portfolio to better serve our growing customer base and the needs of themodern day consumer.

Etiqa is owned by MaybankAgeas Holdings Berhad, a joint venture company that combines local marketknowledge with international insurance expertise. The company is 69% owned byMaybank, one of Asia's leading banking groups with more than 22 millioncustomers worldwide in 20 countries; and 31% by Ageas, an internationalinsurance group with 33 million customers across 16 countries and a heritagethat spans over 180 years, with a focus to provide world class insurancesolutions to consumers in Europe and Asia through market leading jointventures.

At Etiqa, we believe in ourbrand promise of humanising insurance, by placing people over policies ineverything we do. We are passionate about helping Singaporeans protectthemselves and their loved ones today and helping them plan for a financiallysecure tomorrow.