Singapore companies struggle to hire candidates with digital mindset: Aon’s 2019 Talent Acquisition Study

March 18, 2019 - 11:35
Singapore companies struggle to hire candidates with digital mindset: Aon’s 2019 Talent Acquisition Study

  • Attractingquality talent is the top HR focus area in Singapore.
  • Only 17 percent of Singapore organisationsare assessing candidates for a digital mindset. 

SINGAPORE - Media OutReach - 18 March 2019 - As Singapore companies continueon the path of digital transformation, they must be prepared to hire candidatesbased on the strength of their digital mindset, according to the 2019 TalentAcquisition Study conducted by Aon, a leading global professional servicesfirm providing a broad range of risk, retirement and health solutions.


The Aon study finds that the top threeHR focus areas for Singapore companies centre on hiring top talent to gainbusiness advantages -- Attracting QualityTalent (59 percent), BuildingEmployer Brand (32 percent), and EnhancingEfficiency of the Recruitment Process (30 percent).


However, while 'Attracting Quality Talent'is a top priority, only 17 percent of Singapore organisations are assessingcandidates for a digital mindset. Desired behaviours vary for jobs at differentlevels, but qualities such as digital communication, strategic solutioning,drive to succeed, and mental endurance are common expectations across the board.Still, while 59 percent of Singapore organisations say they face a challenge attractingquality talent, only 33 percent of them are using technology-enabled assessmentscovering personality, cognitive ability, and behaviours to seek candidates withthe right competencies.


Only 18 percent of Singapore companies are currentlyusing mobile-enabled assessments, 14 percent using video-based assessments, anda mere 5 percent using gamified assessments. The good news is that these numbersare expected to rise significantly in the future, with a 31-point increase inorganisations looking to adopt mobile-based assessments (49 percent), 21-pointincrease for video-based assessments (35 percent), and 22-point increase forgamified assessments (27 percent).

Ishita Bandyopadhyay, Practice Lead, Assessment Solutions,Singapore, Aon, says:"To build a workforce of thefuture, companies must target the candidates with the skills and competencies toachieve elite results. AI-enabled sourcing and candidate relationshipmanagement tools are key to doing this successfully. Talent acquisitionprofessionals must deliver a candidate experience that is in sync with theircustomer-facing brand, and have the skills to use social media to engagepassive job-seekers effectively."

About Aon’s 2019 Talent Acquisition Study

Aon's 2019 Talent Acquisition Southeast Asia Studysurveyed over 600 talentacquisition professionals across Asia Pacific and the Middle East about theirtalent priorities and future plans -- with 142 respondents from Southeast Asia,including Malaysia, the Philippines, Singapore, and Thailand. The researchhighlights the changing nature of talent recruitment in the region and provideskey insights on the deployment of online assessments, the priority roles forrecruitment, and the value of the employer brand. It also examines howrecruiters are managing interviews, controlling early attrition, and achievinghigher satisfaction levels through their talent acquisition process.

About Aon

Aon plc (NYSE:AON) is a leading global professional services firmproviding a broad range of risk, retirement and health solutions. Our 50,000colleagues in 120 countries empower results for clients by using proprietarydata and analytics to deliver insights that reduce volatility and improveperformance.

Aon announced in May 2018 it will retire the business unit brands of AonBenfield and Aon Risk Solutions, which follows the retirement of the Aon Hewittbusiness unit brand in 2017. This move was designed to increase the rate ofinnovation across the firm and make it easier for colleagues to work togetherto bring the best of Aon to clients. Aon has five specific global solutionlines: Commercial Risk Solutions, Reinsurance Solutions, Retirement Solutions,Health Solutions and Data & Analytic Services.

For further information on our capabilities and to learn how we empowerresults for clients, please visit