All-in-one advanced endpoint security solution automatesdetection & response, delivers insight for stretched IT and security teams

HONG KONG, CHINA - Media OutReach - 3 December 2018 - Trend MicroIncorporated(TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, todaylaunched the evolution of its advanced endpoint security offering in Hong Kong.Now re-branded as Trend Micro Apex One™, the product redefines endpointsecurity with the sheer breadth of capabilities delivered as a single agent,with consistency across SaaS and on-premises deployments. This simplifiedoffering enhances automated detection and response and provides actionable insights thatmaximize security for customers and offers growth opportunities for thechannel.

Overextended IT security teams areincreasingly overwhelmed by the number of products required to fully protecttheir endpoints. Combined with an increasing number of alerts and siloed loginformation, there is a struggle to respond quickly enough to today's advancedthreats.

"Our latest release has advancementsthat address the most pressing endpoint security issues being faced in theindustry today," said Kevin Simzer, chief operating officer for Trend Micro."Despite the claims of some so-called 'next-gen' vendors, effective protectionrequires multiple layers of security, which is foundational to our strategy. Apex One™ is a fantastic choice forbusinesses seeking to displace traditional AV or struggling next-gendeployments."    

Trend Micro Apex One™ delivers threekey highlights:

• Automated Detection & Response:

Apex One™ isbuilt upon the XGen™ securitytechniques,which is a cross-generational blend of threat defense functionality thatintelligently applies the right technology at the right time. The product includes the industry'smost timely virtual patching capabilities powered by Trend Micro's Zero DayInitiative, along with a range of modern technologies to detect and blockadvanced attacks, including fileless threats.

• Actionable Insights:

Apex One™introduces significantly expanded endpoint detection and response (EDR) capabilities.Additionally, it connects to Trend Micro's managed detection and response (MDR)service option that boosts in-house teams with threat hunting and alertmonitoring.

• All-in-one:

Apex One™offers an industry-leading breadth of capabilities from a single agent, whilemany vendors are still only shipping two or more. In particular, Apex One™powerful EDR with the automated detection & response tools, simplifyingdeployment and eliminating silos.

Together, these key highlights ofTrend Micro Apex One™ provide a major growth opportunity for channel partnerslooking to offer a higher-value product that meets the security needs ofenterprises.  

"These days both channel leaders as well as discerning IT decisionmakers can end up confused due to the level of noise in the cybersecuritymarket. When it comes to endpoint security I encourage a focus on the provenperformance, security improvements, and flexibility of delivery models of eachsolution in consideration," said Doug Cahill, senior cybersecurity analyst andgroup director at ESG. "By offering automated detection and EDR investigationin a single agent that is easy to deploy and provides the right defense at theright time, Trend Micro offers a modern approach to endpoint protection."

"Our businessis faced with constant security pressures, needing to defend against increasingthreats like fileless malware and ransomware while meeting security compliancestandards," said Tim Masey, Director of Cybersecurity, for Carhartt. "Today,Trend Micro provides us with effective advanced endpoint security and we lookforward to the expanded capabilities of Apex One™."

The product's single agent form factoreases deployment while addressing today's demanding protection and compliancerequirements. Apex One™ furthers TrendMicro's existing OfficeScan product and current OfficeScan customers willreceive Apex One™ as a regular update at no additional cost; certain features such as EDR investigation require additional licensing,depending on current entitlements.

Formore information, please visit: www.trendmicro.com/apexone.

AboutTrend Micro

Trend Micro Incorporated, a global leader in cybersecurity solutions,helps to make the world safe for exchanging digital information. Our innovativesolutions for consumers, businesses, and governments provide layered securityfor data centers, cloud workloads, networks, and endpoints. All our productswork together to seamlessly share threat intelligence and provide a connectedthreat defense with centralized visibility and investigation, enabling better,faster protection. With more than 6,000 employees in 50 countries and theworld's most advanced global threat research and intelligence, Trend Microenables organizations to secure their connected world. For moreinformation, visit www.trendmicro.com.

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