HONG KONG, CHINA - Media OutReach - 5 NOV 2018 -
Marketers who have struggled to capitalize on their Chinese social media
presence can rest easy, with the launch of new book Digital China: Working with Bloggers, Influencers and KOLs. In
response to the growing power of influencer marketing in the world's biggest
e-market, authors Ashley Galina Dudarenok and Lauren Hallanan have consolidated
their collective professional experience in digital marketing, and as
influencers in their own right, into an easy-to-read book that delves into the
world of online influencers in China.
China has the world's largest and most
powerful influencer community. It's influencer history also goes back to the
early days of the internet, internet forums and social networks. With a huge
e-commerce economy that saw revenues of 7.57 trillion yuan (US$1.17 trillion)
in 2017, China's KOLs - key opinion leaders - are well placed to help
businesses looking for a foot in the door and more.
Opportunities in China are immense, yet many
brands and small business owners in the US, Canada, Australia, New Zealand and
Europe don't understand China's online influencer ecosystem or how they can
join the conversation. Seeing a gap in the market, Dudarenok, herself a social
media marketing expert, public speaker and influencer decided to work with
writer, entrepreneur and social media marketing expert Lauren Hallanan to
publish a book for brands seeking to enter China, expand their presence there
and brands catering to Chinese tourists abroad. The book offers a map to the
world of online influencers in China and give practical advice to Hong Kong
marketers about cooperating with KOLs on Chinese social media.
China: Working with Bloggers, Influencers and KOLs
offers practical advice to North American, Eurasian and European marketers about
selling on Chinese social media. Dudarenok has seen the transformation in
China's online world firsthand. "China is the future," says Dudarenok, "And
marketers and business owners need to understand it if they want to stay
The demand for this knowledge has also been
recognized by well-known names in the world of online influence like Dorie
Clark, Andy Crestodina and Shaun Rein. "China has taken the message of personal
branding to heart, and has developed a powerful influencer market that's well
worth understanding," says Clark, adjunct professor at Duke University's Fuqua
School of Business. Andy Crestodina, author of Content Chemistry, concurs.
"Nowhere more than China, no time more than now, working with influencers isn't
just important, it's critical. It sits at the convergence of the biggest trends
of our times: commerce, technology, social media and trust.."
"For any business executive looking to sell to
Chinese consumers, this book is perhaps the best guide that provides key
insights on how companies can utilize China's army of KOLs to build brand
awareness and generate sales," says Shaun Rein, author of The War for China's
Wallet: Profiting from the New World Order.
Says Dudarenok, "Marketers and business owners
need to understand KOLs if they want to stay relevant in China."
China: Working with Bloggers, Influencers and KOLs is
now available on Amazon.com and Kindle (viewbook.at/ChineseBloggers). From Nov.
5th to 11th, you can purchase the ebook for $0.99 and the paperback for $5.99.
If you're looking for more details about the
book or interview opportunities, please contact Mason Ku at (+852) 37092258 or
Link to visuals:
Ashley Galina Dudarenok
Ashley is the founder of Alarice and ChoZan,
marketing and training agencies respectively with expertise in KOL marketing in
China. She runs AshleyTalks, the biggest vlog and youtube channel about China
marketing and has appeared in Forbes, CNBC, the Huffington Post, the SCMP, and
speaks at the China Marketing Summit, WeChat Conference, InvestHK, The Women's
Foundation and TEDx.
Lauren Hallanan is the VP of Live Streaming at
The Meet Group and a Chinese social media marketing expert focusing on
influencer marketing, live streaming, and social commerce. She's a contributing
writer at Forbes, Jing Daily, and PARKLU and host of the China Influencer
Marketing and Stream Wars podcasts.
For more information, visit http://www.ashleytalks.com or
follow her on Instagram
(@ashley.lina), Linkedin (Ashley Galina Dudarenok), YouTube (AshleyTalksChina),
Facebook (AshleyTalksChina) and Twitter (@AshleyDudarenok)
Alarice International is a Hong Kong based
marketing agency offering creative marketing solutions for the China market. In
eight successful years, it has achieved results for multinational corporations,
startups, renowned brands, family-run businesses and even government
For more information, visit http://alarice.com.hk/
ChoZan is a marketing training and resource
platform specializing in Chinese social media. ChoZan works with clients to
improve their understanding of Chinese consumers, by providing information,
updates and advice regarding Chinese social media channels, tools, and
marketing best practices.
For more information, visit http://chozan.co
AshleyTalks is a free video resource on China
digital marketing and entrepreneurship. Ashley covers different topics every
week, including WeChat, Weibo, cross-border e-commerce, business advice for
entrepreneurs and more.
For more information, visit www.ashleytalks.com