A seamlesstravel experience between 44 cities in China and Hong Kong made possible by thenewly launched high-speed rail service and Dorsett Hospitality International
HONG KONG,CHINA - Media OutReach -21 September 2018 - Thanks to the launch of the Guangzhou-Shenzhen-HongKong High Speed Rail, travelling between Hong Kong and 44 major cities in Chinahas never been easier; business and leisure travellers from Hong Kong and Chinaare able to enjoy a much shorter travel time and cost. In light of this, DorsettHospitality International (DHI), one of the Asia's fastest-growing hotel groupsbased in Hong Kong, aims to expand its "City Convenience" promise to let allguests experience a seamless holiday or workcation wherever they are, as longas they stay with Dorsett.
Adding A Dash of Surprise for Guests Arriving at theCities by High Speed Train
Bringing City Convenience to life - one of the 5attributes of Dorsett brand promise -- Stay Vibrant, business and leisuretravellers will find it extra convenient as they will be able to travel acrosscities via the high-speed rail service directly -- while the 10 hotels in HongKong and 4 hotels in China under our three brands -- Dorsett, d.Collection, andSilka, are ready to welcome guests arriving at the cities with a complimentarybottle of house wine.
The Express Rail Link to CityConvenience, and the Vibrant Experience
"The new high-speed rail service marks a significant milestonein the tourism industry. With most visitiors arriving in Hong Kong being from mainlandChina, this service will be of great benefit to them, as is our hotels' free shuttleservice to Kowloon Station, which is connected to the Hong Kong West KowloonStation."
"Hong Kong travellers will also benefit as it gets easier for them totravel to fabulous places in China like Chengdu, Wuhan, and Shanghai whereDorsett hotels are located. Allowing guests to explore the vibrant localneighbourhood effortlessly with the perfect location of the hotels, they will bethrilled by the city convenience we provide,"says Ms Anita Chan, Senior VicePresident of Brand Marketing.
Earlier on, DHI introduces a new brand promise "Stay Vibrant" for the Dorsett brand with the aim to deliver avibrantly unique experience to all guests through its 5 brand attributes andCity Convenience is one of them.
"If you've ever stayed in any Dorsett hotel before, you'll know that we loveto delight our guests in any way we can, in this case, a free bottle of house wine.Imagine after travelling on a high-speed train, you're welcomed by a team ofcourteous hotel staff with a bottle of house wine in your room. This costs us veryminimal, but to our guests, a little touch can go a long way," she continues.
One Ticket Away From 'Your'Vibrant Stay at Dorsett Hotels
To add a dash of comfort to any stay, from 23 September 2018 onwards, allDorsett guests who present a valid high-speed rail ticket will get acomplimentary bottle of wine upon check-in. This offer is applicable to all bookingschannels for a staying period till December 2018.
Participating hotels include Dorsett Wanchai, Hong Kong, Cosmo HotelHong Kong, Dorsett Mongkok, Hong Kong, Dorsett Tsuen Wan, Dorsett Kwun Tong,Lan Kwai Fong @ Kau U Fong, Silka Far East, Silka West Kowloon, Silka Tsuen Wanand Silk Seaview; and Dorsett Grand Chengdu, Dorsett Shanghai, Dorsett Wuhanand Lushan Resort.
Terms & Conditions
- This promotion is valid till December 2018 (Both booking and staying period)
- To enjoy the offer, guest must presents a valid high-speed train ticket thatindicates 'Hong Kong West Kowloon Station' as either the departure station orthe destination. The ticket must be within 24 hours from the departure time atthe Hong Kong West Kowloon Station or at any high-speed rail stations in Chinaduring check-in
- Only one bottle of wine per room will be given (split bookings areconsidered as one booking)
- This offer cannot be used in conjunction with any other offers
- In case of any dispute, DHI reserves the right to final decision
Chinese Wallet StrategyContinues
To align the marketing goal with its 'Chinese Wallet' strategy, DHI launchesthe WeChat booking features since late 2017 and establishing the first HongKong brand owned Fliggy international flagship store in September 2018, allowingMainland guests to book with the hotels directly via these two popular newsocial media platforms:
Scan and visit the WeChat Official Account
Visitthe Fliggy flagship store
Dorsett HospitalityInternational
Headquartered in Hong Kong, Dorsett Hospitality International has three brands under itsumbrella; the upscale and midscale Dorsett Hotels & Resorts andd.Collection comprising a range of charismatic boutique hotels, and thevalue-led Silka Hotels. The group currently owns and manages 35 hotels in China,Hong Kong, Singapore, Malaysia, and the United Kingdom; there will be nine moreopenings within the next couple of years in Malaysia, Australia, China, and theUnited Kingdom. For more information on Dorsett HospitalityInternational, visit: www.dorsett.com.