New collaboration leverages Avnet's product developmentecosystem to bring Not Impossible Labs' visionary technologies to mass market

PHOENIX &VENICE BEACH - Media OutReach - 21 SEPTEMBER 2018- How doesone of the world's most groundbreaking technology incubators turn its ideas forsolving life's absurdities into marketable products? It leverages Avnet'send-to-end ecosystem for technology developers. That's the genesis of the newpartnership between Avnet (Nasdaq: AVT), a leading global technologysolutions provider, and Not Impossible Labs, anaward-winning R&D lab and content studio that creates technology for thesake of humanity.

Through the combination of Avnet'sproduct development expertise, and Not Impossible's mission to provide greateraccess to life-changing technologies, the two companies are creating productsto enhance the quality of life for people who lack access and opportunity, orwho suffer from some of the world's most pervasive and challenging healthconditions, while increasing opportunities for inclusivity.

First up in the multi-yearagreement will be a focus on Not Impossible Labs' Vibrotextiles^™, acategory of vibratory wearables with benefits that extend to areas such ashealth and wellness, entertainment, safety and communication. 

• VibroHealth is awearable technology that uses vibrations to improve quality of life for peopleaffected by motor-related issues, so they may return to some of the activitiesthey enjoy most. 

• Music: Not Impossible usessophisticated vibration technology to create a more inclusive and enhanced livemusic experience for the deaf and hearing, allowing everyone, regardlessof their hearing level, to enjoy an amazing multisensory experience.

"I'm truly inspired by the businessthat Not Impossible Labs has built based on its 'help one to help many'philosophy, and now with Avnet as its partner, its products will be accessibleto even more people in need," said Bill Amelio, Chief Executive Officer, Avnet."Avnet's unique technology development ecosystem gives companies like NotImpossible Labs access to our expertise and resources so it can bring itsimportant innovations to market easier, faster and more cost-efficiently, withone single technology solutions partner to guide R&D and the go-to-marketprocess. We are confident that this collaboration will succeed--not just indelivering products to market, but in truly transforming people's lives."

This partnership represents thenext stage of Avnet's support for Not Impossible. For the second year, Avnetwill be the title sponsor of the Not Impossible Awards, whichrecognize and celebrate people, companies, technology and transformationalinnovation that bring positive change to global communities' issues ofinability and inaccessibility, as well as the sponsor of the program'sIoT-focused Connectivity Award. Additionally, Avnet supported the firstseason of Podcast: Not Impossible, a seriesthat explores true stories of the "impossible" made "not impossible," liketechnology that allows amputees to "feel" via advancements in prosthetic limbsand the "Eyewriter," which Not Impossible developed to enable a paralyzedartist to create again.

"Avnet's ongoing support hasbrought Not Impossible Labs' work to the next level, whether through event andproject sponsorships, or by rolling up its sleeves and facilitating productdevelopment, logistics and supply chain management," said Mick Ebeling, founder& CEO of Not Impossible Labs. "This partnership allows us to focus on NotImpossible Labs' highest and best purpose: inventing solutions to the world's'absurdities' with confidence that our creations won't languish on aback-office shelf -- Avnet will help bring our dreams to 'Help Many' to life."

Through its unique end-to-endecosystem, Avnet supports every stage of the product lifecycle by deliveringdesign, product, marketing and supply chain expertise. This ecosystem,comprised of small-scale specialists Premier Farnell and element14,design-focused Hackster.io, and manufacturing solution provider DragonInnovation, reduces the time, cost and complexities of bringing products tomarket, and enables the Not Impossible's mission of taking innovations from"one to many."

For more information about Avnet,please visit www.Avnet.com. For moreinformation on Not Impossible Labs, learn more at www.notimpossible.com.

All brands and trade names are trademarks or registered trademarks, andare the properties of their respective owners. Avnet disclaims any proprietaryinterest in marks other than its own.

Follow Avnet on Twitter: @Avnet

Connect with Avnet on LinkedIn: https://www.linkedin.com/company/avnet

Connect with Avnet on Facebook: https://www.facebook.com/AvnetInc

About Not Impossible 
Not Impossible launched in 2008, with a goal of developing and leveraging"Technology for the Sake of Humanity" to allow the world's most vulnerable tosurvive and thrive via low-cost solutions. Not Impossible pairs R&D workwith documentary content and storytelling about technology and will triumphingover life's "absurdities," and harnesses the power of storytelling to inspireothers to make an impact by challenging boundaries of that they believe ispossible. Not Impossible has received awards and honors for its technology andcreative work from Cannes Lions, CLIO Awards, Fast Company, SXSW InteractiveInnovation Awards, Telly Awards, TIME magazine, and others.

For more information, pleasevisit www.notimpossible.com and connect with Not Impossibleon Facebook,Twitter, Instagram, and LinkedIn.

About Mick Ebeling, Not ImpossibleFounder and CEO 

A recipient of the Muhammad Ali Humanitarian of the Year Award, and listed asone of the most influential creative people by AdAge's Creativity 50, MickEbeling has sparked a movement of pragmatic, inspirational innovation;harvesting the power of technology & story to change the world. Ebelingfounded Not Impossible Labs, a multiple award-winning social innovation lab& production company, on the premise that nothing is impossible. His mantraof 'commit, then figure it out' allows him to convene a disparate team ofhackers, doers, makers and thinkers to create devices that better the world byenabling accessibility for all. Ebeling's style of fearless innovation hasresulted in disruptive technological development across multiple industries& inspired collaboration around the world.

About Avnet

From idea to design and fromprototype to production, Avnet supports customers at each stage of a product'slifecycle. A comprehensive portfolio of design and supply chain services makesAvnet the go-to guide for innovators who set the pace for technological change.For nearly a century, Avnet has helped its customers and suppliers around theworld realize the transformative possibilities of technology. Learn more aboutAvnet at www.avnet.com.