- Media OutReach - 6
September 2018 - Yakult
Singapore, partnered up with ADK Singapore to introduce Joseph Schooling in its
Billions Strong campaign, offering a rare glimpse of
Schooling's rigorous journey before he emerged under the spotlight.
brand is a strong supporter of the Schooling family since the earlier days, as
well as Singapore Swimming Association. According to Joseph Schooling's mother,
May Schooling, her family has been engaging Yakult home delivery service since
Joseph was a little boy. He still takes Yakult today as part of his daily regimen
to help maintain a healthy digestive system.
Joseph Schooling, most children grew up with Yakult and is valued by parents
for its health benefits. The nation's most trusted probiotic drink has been a
favourite family staple in Singapore homes since it was introduced in 1979.
on the partnership between Yakult and Schooling, Mr Kiyotaka Sakurai, Managing Director of Yakult Singapore, said, "Joseph
is a talented, hardworking, and remarkable athlete. I believe nothing is
greater than the support of his family and the people around him. In regards to
that, we're very honoured that Yakult has always been there for him, to be part
of his journey. Likewise, we're also very grateful to support intestinal health
more about the campaign, Ronald Wong,
Executive Creative Director of ADK Singapore, added, "Champions are not
made overnight; like us, they have their ups and downs. Joseph's journey has
never been easy, but the one thing that always come through is the support
system he has, which never failed him." Alicia
Goh and Fong Wei Kit, the senior creative duo behind the work, also weighed
in, "We hope Joseph's narrative can inspire many more Singaporeans to achieve
great things for themselves."
from Joseph Schooling's triumphant performance at the 18th Asian Games, the Billions Strong campaign pays homage to
the little things that made his dreams possible, and was made more special with
the appearance of Colin and May Schooling -- Joseph's constant pillar of support.
About The Campaign:
campaign will be launched on 6 September with a film that will air on Channel
5, Channel 8, Channel U as well as on YouTube and Facebook. The Billions Strong campaign will also be
supported with press, social, and in-store marketing.
Joseph Schooling is Singapore national swimmer who famously
beat Michael Phelps at the 2016 Rio Olympics in the 100m butterfly race to
become Singapore's first Olympic Gold Medalist. He recently clinched 2 individual
gold medals, and 2 relay bronze medals at the 18th Asian Games.
Yakult is the No. 1
selling premium cultured milk drink in Singapore. This year, Yakult is celebrating 40
years of supporting Singaporeans with their intestinal health through its
unique probiotics, L. casei strain
Shirota. As Yakult is produced locally, its customers can be assured of the
highest quality and freshness. Yakult had recently upgraded its factory and
expanded production capacity to support the growing demand for healthy
probiotic drinks in Singapore.
Singapore Pte Ltd is a subsidiary of ADK Inc, Japan's 3rd largest
advertising agency. ADK Singapore has
been in the local market since 1991 and was responsible for some key public
campaigns including the Workfare and WorkRight campaigns for the Ministry of
Manpower (MOM), "Fight Dengue" campaign for the National Environment Agency
(NEA) and the "Take
First Step" campaign for the Ministry of Communications Information (MCI), to
name a few.