Customers choose Korean products at MM Mega Market An Phú in HCM City. VNS Photo

HCM CITY — MM Mega Market Vietnam on Friday kicked off the “Taste of Korea” programme, bringing nearly 200 signature Korean products with discounts of up to 40 per cent to local customers.

Speaking at the opening ceremony, Cho Sung Bae, director of Korea Agro-Fisheries & Food Trade Corporation in HCM City, said the “Taste of Korea” event is a good opportunity to introduce various Korean food from fresh agricultural products such as strawberries, grapes, and mushrooms to processed foods including kimchi, teokbokki, beverages and sauces to MM Mega Market’s professional customers as well as household customers.

The Korean gastronomy has long been popular and become a favorite of Vietnamese customers, said Nguyễn Đức Toàn, merchandise director of MM Mega Market Vietnam.

The programme plays an important role in promoting bilateral trade as well as providing Vietnamese customers with safe and high-quality Korean food and beverages, Toàn said.

It also provides an opportunity for Korean citizens living and working in Việt Nam to experience and buy high-quality products as if they were living in their home country, he said.

Customers have the opportunity to experience Korean flavors through exciting activities, including sampling Korean products, shopping with attractive discounts, and enjoying Korean cuisine made by MM’s professional chefs on the weekends.

The event will run at 12 MM stores nationwide until March 29. — VNS