In 2024, AEON Vietnam plans to provide over 9,000 job opportunities across various positions and departments, fostering development for both external hires and internal human resources. The retailer is actively recruiting staff to support its business expansion strategy and prepare for the peak shopping season at year-end.

According to the General Statistics Office, in the first six months of 2024, total retail sales of goods and consumer service revenue reached VND3,098.7 trillion, marking an 86 per cent increase compared to the same period last year. These figures indicate gradual economic recovery and growth in the retail sector. However, the economic situation remains challenging, significantly impacting the job market.

A survey conducted by Manpower in 2024 shows that 87% of respondents believe work-life balance and stability are increasingly important, affecting their satisfaction with their employers. Moreover, over 30% of respondents prioritize personal development. Candidates seek not only attractive salaries but also stable working environments with sustainable development opportunities.

AEON Vietnam is accelerating its expansion efforts, aiming to create a harmonious and inclusive working environment.

Aligned with its long-term vision, AEON Group has identified Vietnam as a key market alongside Japan for intensified investment. General retail, a core pillar of AEON's business, is set to accelerate in the coming years.

In 2024, AEON Vietnam plans to open a General Merchandise Store and Supermarket in Hue by year-end, along with two additional stores in Ho Chi Minh City and Hanoi, as well as new specialty stores and small supermarkets.

AEON Vietnam has been proactive in preparing high-quality human resources to support its expansion strategy, with a recruitment goal of up to 9,000 full-time and part-time employees. In June and July 2024, AEON Vietnam organised mass recruitment events in Ho Chi Minh City and Hue, attracting nearly 6,000 candidates seeking job opportunities. On August 3, AEON Vietnam continued its recruitment drive in Hanoi, offering diverse opportunities for workers in the capital city.

AEON Vietnam held recruitment activities, attracting nearly 6,000 candidates in Ho Chi Minh City and Hue

Nguyen Thi Ngoc Hue, Strategic Human Resources General Manager of AEON Vietnam, stated, “The retail sector in Vietnam is growing robustly, with AEON Vietnam leading the way in delivering unique customer experiences. With our rapid expansion in 2024, AEON Vietnam offers attractive opportunities for retail talents seeking dynamic career development in a promising environment. At AEON Vietnam, we prioritise human resources, viewing their development as key to our sustained business success.”

Bringing sustainable career development opportunities for employees

Inspired by the concept of a “Career Garden,” AEON Vietnam strives to create a workplace that "Nourishes to Flourish." At AEON Vietnam, every employee has ample space for comprehensive development, supporting one another and building a happy working environment based on three sustainable value pillars: sustainable careers, a sustainable work culture, and a sustainable company.

Sustainable career development at AEON Vietnam involves employees following a developmental path aligned with business growth stages. This journey encompasses career growth, professional development, leadership training, and community engagement.

As AEON Vietnam expands its network and introduces new business formats, it creates numerous job opportunities for external hires and internal staff alike. AEON employees are encouraged to proactively choose between generalist and specialist career paths, contributing to pioneering retail trends.

Given the continuous evolution of the retail sector to meet customer needs, industry professionals must adapt and learn quickly. AEON Vietnam supports employees on their career journey through robust training and development policies, which are integral to employee welfare and sustainability.

AEON Vietnam offers diverse learning opportunities, including domestic, regional, and Japanese training programs, along with a 50 per cent tuition fee sponsorship policy encouraging employees to pursue suitable courses. Additionally, AEON Vietnam conducts annual retail trainee programs to enhance capabilities and deepen knowledge of retail operations and industries among staff on career advancement paths.

Training activities for employees at AEON Vietnam help each employee develop.

To foster comprehensive and sustainable development, retail personnel require a stable environment conducive to focusing on self-development and career advancement. AEON Vietnam recognizes this need and strives to cultivate a "sustainable work culture." This culture emphasizes core values such as sincerity, honesty, and putting people at the centre, complemented by a coaching culture that supports talent development and unleashes individual potential.

AEON Vietnam also prioritises employees' physical and mental well-being through flexible work policies, increased investment in health insurance packages, and meaningful community activities.

AEON Vietnam always focuses on a sustainable working culture through internal business connection activities.

Beyond business operations, AEON Vietnam aims to contribute to sustainable development by engaging with communities in three main areas: environment, society, and the economy. Over more than a decade in Vietnam, AEON has actively participated in community initiatives such as the “Hometown Forest” tree planting and “Cleaning Day” activities, fostering connections and jointly creating a sustainable future with local communities.

AEON Vietnam organised the AEON Ekiden 2024 run, bringing together employees and local communities.

Nguyen Thi Ngoc Hue, Strategic Human Resources General Manager of AEON Vietnam, emphasises that adapting to market stages and addressing employees' long-term development needs are crucial. Therefore, AEON Vietnam is committed to creating a supportive and dynamic work environment where individuals are respected, encouraged to innovate, challenge norms, and connect through shared values.