HÀ NỘI — Global supplier of industrial barcode readers and machine vision systems Cognex Corporation has announced the opening of its first office in Việt Nam.

The setting up of an office in the country is a testament of its commitment to expanding the business in Asia.

Situated in Hà Nội, the office will provide a local base for Cognex to consolidate and coordinate the company’s efforts as it looks to tap into the huge manufacturing industry in Việt Nam.

“Given that Việt Nam accounts for 40 per cent of our regional sales in ASEAN, the new Cognex office will give us a stronger foothold in Việt Nam, where there is a heavy focus on manufacturing,” Wayne Goh, head of ASEAN, Australia and New Zealand at Cognex, said.

“We believe our presence will not just support the growth of the manufacturing sector, but also play an integral part in helping Việt Nam take the next step towards the Fourth Industrial Revolution (Industry 4.0) through the provision of machine vision technologies,” he said.

According to Goh, Cognex’s machine vision technologies help increase the quality and lower the cost of manufacturing across all industries through error proofing product assembly lines, detecting defects, identifying and tracking items for manufacturing and logistics, and providing robot guidance.

The key manufacturing industries Cognex is targeting in Việt Nam are the electronics, automobile and motorbike sectors, with well-known foreign manufacturers such as Samsung, LG and Foxconn already utilising the company’s machine vision technologies in their factories.

Goh said the Hà Nội office will include sales and application engineers and technical support engineers, where customers can witness Cognex’s advanced technology in action and attend classes to learn how to apply Cognex products in their manufacturing operations.

Cognex Corporation designs and manufactures a range of products that incorporate sophisticated machine vision technology. Its products include barcode readers, machine vision sensors and machine vision systems that are used in factories, warehouses and distribution centres to guide, gauge, inspect, identify and assure the quality of items during the manufacturing and distribution process.

Found in 1981 and headquartered in the United States, Cognex has regional offices and distributors located throughout the Americas, Europe and Asia. — VNS