Incense village struggles to reignite post-pandemic

October 17, 2021 - 08:11

Traditional handicraft villages have started to resume operation after more than two months of suspension due to the fourth coronavirus outbreak in late April that forced the capital city to follow strict social distancing measures.


Bunches of colourful incense sticks are left to dry outside. Photo

Traditional handicraft villages have started to resume operation after more than two months of suspension due to the fourth coronavirus outbreak in late April that forced the capital city to follow strict social distancing measures.

Quảng Phú Cầu Village, a centre of incense making in Hà Nội's suburban district of Ứng Hòa  has now also resumed the production of the worshipping goods.

The village has been a great source of incense supply for the northern region for many decades, and colourful photos of the village have become iconic around the world. But villagers are now struggling to preserve the more than 100 year craft, which they consider of unique cultural character.

Before the pandemic, the village would be awash with hundreds of brightly coloured incense-stick bunches standing on the roadsides in the sun for drying. They would flash under the sunlight in amazing blazes of red, pink and brown. Now such images have been "disappearing" due to a steep decline in production.

The production halt has significantly affected local business revenue, authority budget contributions and jobs for workers in the village.

Return to work

Since the city eased social distancing curbs, local authorities and villagers have been excited to reopen, vowing to focus again on economic development.

Although craft villagers have been happy to return to work, the recovery of business has faced many difficulties, especially for small-scale workshops which, after a long break due to the pandemic, cannot earn adequate revenue to cover production costs and boost investment.

At the incense workshop of Nguyễn Thị Bình in Cầu Bầu Ward of Quảng Phú Cầu Commune, eight people have returned to work since the city authorities eased quarantine rules in mid-September.

Their daily work currently just focuses on making and drying incense sticks. All of the workers have had their income affected by the stalled production but now are able to come back to work, hoping to recover the reputation of their products.

According to Bình, the workshop has committed to absolutely complying with the Ministry of Health's anti-pandemic rules.

"Before working, workers are asked to take full measures to prevent and control COVID-19 such as wearing masks, measuring body temperatures, and disinfecting hands," said Bình.

"As workers here are mostly relatives or friends in the village and have been vaccinated with the first dose against COVID-19, they are all excited to come back to work, seeing it as a chance to not only bring them joy but also help them earn more money during the current hard time."

Nguyễn Hữu Trường, owner of the Ánh Trường incense workshop, said: “My workshop specialises in producing sticks for making all kinds of incense. During the pandemic outbreak, we were heavily impacted by interrupted production.”


The making of incense sticks is not a hard work. It includes various steps, each one done by hand, including splitting bamboo into thin sticks. -- Photo

  “Since my unit had to temporarily close, the workers' daily income sharply decreased. Moreover, a dramatic drop in the product price also caused serious hardship for us."

Trường said that despite resuming production, work was not as convenient as before.

"Currently, we are trying our best to gradually overcome difficulties to stabilise operations. Some customers have started ordering and making contracts. This is a really good sign and great encouragement for us,” he said.

According to Nguyễn Hữu Nhất, chairman of the People's Committee of Quảng Phú Cầu Commune which is home to the village, at present, the commune has six villages all running incense craft. As they are mainly in the same area, the management is not difficult for local authorities.

Although the communal authorities have loosened curbs on public movement and production activities after a long period of distancing, it currently found it necessary to encourage people to return to work while continue ensuring anti-pandemic rules.

"At incense production facilities, people now are very well-implementing public regulations and directives on COVID-19 prevention and control, especially after the communal People's Committee's announcements about the post-social distancing rules. All production households have actively set up plans to meet the requirements of the Ministry of Health," he said.


Bamboo sticks are dyed red. -- Photo

"The communal People's Committee always creates favourable conditions for local people to boost production, especially after the social distancing so that they can focus more on restoring the local economy, at the same time improve their living standards making a contribution to the district's socio-economic development," the commune chief added.

Historic craft

According to local elders, the craft of making incense has been practised in Quảng Phú Cầu for over 100 years. It first began in Phú Lương Thượng Hamlet, before expanding to surrounding hamlets. 

As incense sticks are made from bamboo, the village's workshops need around 200 tonnes of bamboo a day before the pandemic, which are mostly bought from the provinces of Bắc Kạn, Lạng Sơn, Thái Nguyên and Thanh Hóa.

The making of incense sticks includes various steps, each one done by hand, including splitting bamboo into thin sticks, dyeing them red, letting them dry outdoors, mixing aromatic paste, and rolling the paste around the sticks, and drying them in the sun again. 

Before the pandemic, each worker could earn between VNĐ5-6 million (US$215 –258) a month. Those who have more experience can get up to VNĐ8 million.

Quảng Phú Cầu's incense sticks are not only favoured by domestic customers but also exported to foreign markets around the world. VNS


Bunches of incense sticks are dried in the sun. The incense making craft can bring in an income of VNĐ5-6 million a month for each worker. Photo