#1 New York Times and Wall Street Journal best selling author writes about MindChamps

SINGAPORE- Media OutReach - 5 August 2019 - MindChamps PreSchool Limited (MindChamps) hasjoined the ranks of internationally-renowned brands as the latest case study byDr Joseph Michelli, featuring in his newest book The MindChamps Way -- How to turnan idea into a global movement.   Dr Michelli chose to study MindChamps in thesame way as he did Airbnb, Mercedes-Benz, Starbucks and The Ritz-Carlton HotelCompany.

In the book, Dr Michelli shares how the uniquephilosophy and the values-driven strategies of MindChamps, with its growingpresence on the world stage, has the potential to fundamentally shape thefuture of education systems across the globe, benefitting individuals,families, communities and countries.

As a trained psychologist, Dr Michelli is deeplypassionate about MindChamps' impact. "What makes MindChamps special and otherbusinesses and leaders can learn from is how they take their teachingprinciples and apply them to the entire company," he said.

The MindChamps Way -- How to turn an idea into aglobal movement demonstrates how a strong big-picture philosophywith a carefully planned and executed business strategy can inspire staff,clients and unlikely range of interestedstakeholders . Detailing the research-driven pedagogy andcompany culture of MindChamps, Dr Michelli highlights how the organisation'sbest practices provide applicable learning points for business leaders and HRprofessionals.

"While both Cesar Ritz and David Chiem have builtbusinesses that strive for transformational excellence, there is onefundamental difference between MindChamps and The Ritz-Carlton Hotel Company.That difference relates to the speed by which MindChamps has catapulted tointernational prominence," Dr Michelli said.

Dr Michelli observed that the organisation's successhad been built on David's firm belief in the 3-Mind education model -- aforward-thinking learning framework that seeks to collaborate with experts inthe fields of neuroscience, psychology, theatre and education -- in and outsidethe classroom.

Beyond providing a roadmap for other companies tolearn from, the book also shares a brief history of how David overcameadversity as a war refugee to lead and build a global preschool brand.

Lessonsfrom the Legends: The Michelli Experience

Dr Joseph Michelli will be in Singapore to conduct aworkshop on 6 August, sharing insights from the four great brands that he haswritten about, including MindChamps.  

His book MindChamps Way -- How to turn an idea into aglobal movement is now available at all major bookstores.

"The companies(Mercedes-Benz, Starbucks & The Ritz-Carlton Hotel Company) featured in myprior books demonstrate impressive brand power, but none of them have been in aposition to fundamentally shape society on par with MindChamps."

About MindChamps PreSchool Limited

MindChamps PreSchool holds the Number One position inmarket share of premium range preschools in Singapore, with a marketshare of 38.5 per cent*.  Its growing global presence includes premiumpreschools and enrichment centres in Australia, Abu Dhabi, Dubai, Philippines,Vietnam, Myanmar and Malaysia.

Based on a cutting edge scientifically researchedcurriculum, MindChamps is helmed by a highly-experienced management team and anesteemed MindChamps World Research, Advisory & Education Team, chaired by world-renowned Neuroscientist Professor EmeritusAllan Snyder (Fellow of the Royal Society).

MindChamps is the only educational institute to collaborate withProfessor Snyder on the empirical research of the 3 Minds model of education -the Champion, the Creative and the Learning Minds, which is uniquely built intothe MindChamps curriculum.

MindChamps' unrelenting commitment to excellence in cultivatingyoung minds has led to the organisation being honoured with some of the mostsought-after industry awards in the Singapore education sector, as well asindustry-wide recognition in the fields of intellectual property, franchisemanagement and branding.

This includes being ranked amongst the top 50 of Singapore'sfastest growing companies in 2019 by The Straits Times and Germany-based globalresearch firm Statista, winning the Influential Brands® Top Brands Award andthe Superbrands® Mark of Distinction for five years in a row (2014 -- 2018), the2017 Dun & Bradstreet Business Eminence Awards, and ranked top 1000 ofSingapore companies for 5 consecutive years in Singapore SME 1000 Awards (2011-- 2015) and 8^th out of 50 top companies in the 2017 Enterprise 50Awards.

*Based on independent market research as of 15 September 2017.