Chat, Snap, and Buy skincare products that best suit your needs with the Skin Advisor Live (SAL)
MANILA,PHILIPPINES - Media OutReach - 18 January 2021 - It is no secret that more and more skincareconcerns have been noticed by Filipinas over the past few months. Continuedworking from home, constant exposure to the blue light from our computerscreens and perpetual mask-wearing have all taken their toll on our precious faces.Coupled with a saturated skincare market, it is getting more difficult, evenoverwhelming, to find the best products for our personal skin needs. With theseunseemly neverending skincare concerns, POND'S has teamed up with Shopee, theleading e-commerce platform in Southeast Asia and Taiwan, to integrate its SkinAdvisor Live or SAL chatbot on the platform.
Research bythe POND'S Institute shows that common skincare issues in the Philippines, suchas dullness, dark spots, wrinkles, acne and oily skin, were intensified by prolonged mask wearing andcontinued all-day exposure to our screens. The POND'S Institute predicts that many of these skincare issues willpersist in 2021, as those behaviours will continue to be mainstays of oureveryday lives in this "new normal."
However, the good newsis, POND'S SAL can help identify the skin issues particular to each person. Thecutting-edge AI chatbot can diagnose key skin concerns based on an individual'sselfie or uploaded photo, and expertly recommend products that will best suitwhat it needs. All it takes is three easy steps: CHAT with SAL via theUnilever store on the Shopee platform, SNAP a selfie, and BUY the personalizedregime recommendation based on the selfie analysis results. Forexample, if a user has a high acne score, the Acne Clear facial foam willbe recommended as it fights 99% of germs. Users with a high wrinkle score willbe recommended the Age Miracle Day Cream, which has Vitamin B3 to offer strongprotection against blue light.
"Our goal isto provide consumers with the most up-to-date and pioneering skincaresolutions," said Rohit Bhasin, Global Brand Vice President, POND'S. "Ourresearch from the POND'S Institute helps inform our innovation so we arecontinually updating our diverse range of products to cater to a variety ofskincare needs. POND'S SAL helps consumers on their skincare journey byidentifying their own skincare concerns and points them to products which maybe able to help -- all from the comfort of their sofa. And with thisfirst-of-its-kind integration onto Shopee, this journey just got even easier,smarter and more enjoyable, helping consumers from feeling overwhelmed by thechoice of skincare products online."
"We'reexcited to be the first e-commerce platform to partner with aglobally-recognised beauty brand like POND'S, to offer consumers acrossSoutheast Asia easy access to personalised skincare solutions. Our insightsshow that Shopee users spend time on our app interacting with brands throughfeatures such as livestream and chat. SAL will be a bonus feature for them toengage deeper with the brand and learn more about their skin, while enjoyinggreat product deals from POND'S," said Ian Ho, Regional Managing Director,Shopee.
The POND'S Super Brand Day on Shopee will run on 20th --22nd January, featuring educationalcontent and exclusive promotions. For more information on trying outPOND'S SAL at Shopee, please visit here.
Downloadthe Shopee app for free on the App Store or Google Play Store.
The POND'sbrand has transformed the face of beauty for over a century. From inventingbeauty essentials like the classic Cold Cream Cleanser to pioneering SmartoneTechnology that works on every skin shade and innovating Micellar Water withVitamins, POND'S meets the skincare needs of women across the world. Itstransformative skincare solutions are backed by the expertise of the POND'sInstitute and have been trusted by women throughout history to help them betheir most beautiful selves.
Shopee is the leading e-commerce platform in SoutheastAsia and Taiwan. It was launched in 7 markets in 2015 to connect consumers,sellers, and businesses in the region.
Shopee offers an easy, secure, and engaging experiencethat is enjoyed by millions of people daily. It offers a wide productassortment, supported by integrated payments and logistics, as well as popularentertainment features tailored for each market. Shopee is also a keycontributor to the region's digital economy with a firm commitment to helpingbrands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leadingglobal consumer internet company. In addition to Shopee, Sea's other corebusinesses include its digital entertainment arm, Garena, and digital financialservices arm, SeaMoney. Sea's mission is to better the lives of consumers andsmall businesses with technology.