CUPERTINO, CALIFORNIA - MediaOutReach - 25 November 2020 - SugarCRM Inc., theinnovator of time-aware CX, today announced the acquisition of LoadedTechnologies,  a business consulting, CRMstrategy and cloud implementation services provider based in Sydney, Australia.

With the current economy shifting global business prioritiesto customer retention, the need for easy-to-deploy, cloud-based customerexperience solutions has never been greater. With thisacquisition, Sugar is expanding its ability to meet implementation servicedemand in Australia and the broader Asia-Pacific region for itstime-aware, AI-powered sales, marketing and service software to help companiesdeliver a high-definition customer experience.

"We are excited to have the team at Loaded Technologies, withtheir dedication to customer success and expertise of the Sugar CX solutions, join us," said Jason du Preez, GM,Asia Pacific for SugarCRM. "The acquisition of ourlong-time partner, addresses a growing need for mid-market companies who want atrusted advisor that can help them navigate and succeed in optimizing anddifferentiating their customer experience."

Loaded's exceptional track record withsuccessful Sugar implementations, including migrations from on-premise to cloudenvironments, will help companies take advantage of new innovation and speed tomarket. Consulting and support resources with deepexpertise in Sugar solutions are ready to help customers-facing teams acrossAPAC solve business problems and efficiently unlock the full value of Sugar CXsolutions.

Learn more about how companies can leverage Sugar's time-awareCX platform here:https://www.sugarcrm.com/au/why-sugar/.

About SugarCRM

SugarCRM's time-aware sales, marketingand service software helps companies deliver a high-definition (HD-CX) customerexperience. For mid-market companies and anyone that wants a CX-drivenplatform, Sugar gives teams the time-aware customer data they need to achieve aclear view of the customer and reach new levels of business performance andpredictability, and increase customer lifetime value.

More than 5 million users in 120countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed byAccel-KKR.