DUSSELDORF, GERMANY - Newsaktuell - 24 November 2020 - The wholesaler METRO/MAKRO has launched anextensive campaign on TV and online, which will be shown across the globe. METRO/MAKROwants to support the gastronomy sector, while at the same time showing everyonean opportunity for a pleasant respite from the challenges of their everyday livesduring lockdown.
The wholesaler METRO/MAKRO has launched an extensive campaign on TV and online, which will be shown across the globe. METRO/MAKRO wants to support the gastronomy sector, while at the same time showing everyone an opportunity for a pleasant respite from the challenges of their everyday lives during lockdown.
The objective of theglobal campaign "Give your kitchen a break" is to encourage as many people aspossible to order their menu for this year's festive season at a restaurantnear them. Following recent months, during which daily life - including all itsnew and old challenges -- has taken place in people's homes for most of thetime, now at least the kitchen at home gets a break. On the other hand, theglobal COVID-19 pandemic has already led to high revenue losses in the hospitalityindustry this year. That's why, by launching this campaign, METRO aims to furthersupport the food service industry.
Gisele Musa, VP/Global Director Branding METRO AG,: "Usually our communication is targeting ourprofessional customers, but with #GiveYourKitchenABreak we stretched ouraudience, also in terms of media spent, to connect with the general public. Becauseof the pandemic, the gastronomy business is having the hardest time ever; but also,people are fed up with their lockdown home situation. That's why we send out aninvitation to the whole society to play a role, take a break and show theirsupport while enjoying their Christmas menu from independent restaurants. Itallows gastronomy to stay in business and people can still enjoy all thechoices around them. A perfect combination for a special Christmas in thisspecial year."
Picture is availableat AP Images (https://www.apimages.com)
METRO is a leading international wholesale companywith food and non-food assortments that specialises on serving the needs ofhotels, restaurants and caterers (HoReCa) as well as independent traders.Around the world, METRO has some 16 million customers who can choose whether toshop in one of the large-format stores, order online and collect theirpurchases at the store or have them delivered. The company operates in 34countries and employs more than 100,000 people worldwide. In financial year2018/19, METRO generated sales of €27.1 billion.