SYDNEY, AUSTRALIA - Media OutReach - 19 October 2020 - SugarCRM, Inc.® today announced that award-winning communications firmSenateSHJ will leverage Sugar's customer experience (CX) solution to providea superior service to its clients across Australia and New Zealand.

Based in Auckland, Wellington, Sydney and Melbourne, SenateSHJworks with public and private sector clients on reputation management,organisation change, and engagement and communications strategy.

"We've been looking for a comprehensive CRM solution that willenable us to develop a deeper understanding of our clients' needs and to buildstronger relationships with them and Sugar Sell does this perfectly," SenateSHJGroup Managing Director Brendon O'Connor says.

SenateSHJ will use Sugar CX to capture important client informationand deliver superior client service with its teams working with all criticalmarket data on a single platform.

"We are delighted towelcome SenateSHJ onboard and tohelp them achieve a comprehensive and clear view of their customers," SugarCRM GM, Asia Pacific Jason du Preez says. "We'reimpressed with SenateSHJ's commitment to client satisfaction, but also theirrelentless pursuit in helping their clients to engage and communicate better inthe current  environment."

Auckland-based cloud technology solutions provider Cloudtech,a SugarCRM Elite Partner, helped spearhead the relationship and will provideimplementation support.

About SenateSHJ

Founded in 2002, SenateSHJ has grown to become one ofAustralasia's most successful independent communication consultancies. Itsconsultants come from diverse backgrounds including government, healthcare,journalism, media, marketing and business consulting, digital and socialstrategy management, and communications. SenateSHJ's people are astute problemsolvers, clear writers, strategic analysts and trusted advisers.

About SugarCRM

SugarCRM's time-aware sales, marketing and service softwarehelps companies deliver a high-definition (HD-CX) customer experience. Formid-market companies and anyone that wants a CX-driven platform, Sugar givesteams the time-aware customer data they need to achieve a clear view of thecustomer and reach new levels of business performance and predictability, andincrease customer lifetime value.

More than 4,500 companies in over 120 countries rely onSugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.