Members of The 1 loyalty programme gain access to AI-driven lifestyle, health and wealth services

HONGKONG, CHINA - Media OutReach -11 August 2020 - PrudentialLife Assurance (Thailand) Public Company Limited ("PrudentialThailand") and The 1 CENTRAL LIMITED ("The 1") today signed an agreement forthe country's first lifestyle and health collaboration, bringing enhanceddigital services to members of Thailand's leading loyalty programme.

The 1 isThailand's largest loyalty platform, with over 17 million members, and  Prudential Thailand is part of PrudentialCorporation Asia (Prudential), a leading insurer and asset manager, who also offersdigital health services and content in 11 markets across Asia through its app,Pulse by Prudential.

Throughthis collaboration, The 1's members will gain access to highly customiseddigital lifestyle and health solutions based on their lifestyle preferences,health stages and savings intentions. The partners in the collaboration willuse Artificial Intelligence (AI) to curate and offer services that are highlyrelevant to members, helping them to achieve a higher quality of life and wellbeing.

Mr Robin Spencer, ChiefExecutive of Prudential Thailand, said, "We are delighted to work with The 1, which sharesour aspiration to support and protect families through the use of new digitalsolutions. This collaboration builds on our launch of Pulse, a highly engaging,holistic app that will help Thai people live longer, healthier lives. Pulseharnesses the power of AI to provide highly personalised health and wellnessinsights for our users."

Dr Ton Chirathivat,President -- The 1, Central Group said, "We always create and continuebringing innovative and surprising experiences to The 1 members in every angleof life including Health & Wellness especially during Pandemic situationnowadays. With this strategic partnership, we are truly confident and commit toprovide one-of-a-kindhealth and well-being experiences to another level for our The 1 members"

About Prudential in Thailand

Prudential has operated in Thailandfor more than 24 years through Prudential Life Assurance (Thailand) PublicCompany Limited. Prudential serves more than 1.6 million customers in Thailandand manages more than Thai Baht 112 billion of assets on their behalf. In 2019the Thailand business grew IFRS operating profits by 8 per cent to USD 170million and Life Weighted Premium by 8 per cent to USD 619 million. (31 December 2019 figures)

About The 1

The 1 is Thailand's largest loyaltyplatform, with over 17 million members or more than 25% of the population of Thailand. It strives to be theultimate lifestyle platform that understands its customers and caters to everylifestyle through The 1 Application, through which users can collect points forevery purchase within establishments in the Central Group, namely Central,Central Embassy (for participating stores), CENTRAL at central wOrld, Robinson,Supersports, B2S, Central Online, Baan & Beyond, stores under CMG, FamilyMart, Central Food Hall, Tops Markets, Tops SUPERSTORE, Tops Daily, TopsOnline, Power Buy, Thai Watsadu, and Office Mate. The points can also beexchanged for cash coupons or discounts. The 1 also offers privileges incollaboration with its partners in various sectors, including gas stations,tourism, entertainment, beauty, finance, restaurants, hospitals, and so on, tomeet the needs of its members in every aspect of living experience.

Prudential Corporation Asia

PrudentialCorporation Asia is a business unit of Prudential plc (United Kingdom)*,comprising its life insurance operations in Asia and its asset managementbusiness, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is aleading life insurer with operations spanning 13 markets in Asia, coveringCambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, thePhilippines, Singapore, Taiwan, Thailand and Vietnam. Through a robustmulti-channel distribution platform, Prudential provides a comprehensive rangeof savings, investment and protection products to meet the diverse needs ofAsian families.

EastspringInvestments manages investments across Asia on behalf of a wide range of retailand institutional investors. It is a leading Asia-based asset manager withon-the-ground presence in 11 major Asian markets as well as distributionoffices in North America and Europe. It has over US$241 billion in assets undermanagement (as at 31 December 2019), managing funds across a range of assetclasses including equities and fixed income.

*Prudentialplc is not affiliated in any manner with Prudential Financial, Inc. of theUnited States or with the Prudential Assurance Company, a subsidiary of M&Gplc, a company incorporated in the United Kingdom.

Prudentialplc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore(K6S.SG) and New York (PUK.N)

About Pulse by Prudential

Pulse byPrudential is a digital health app and the first of its kind in the region tooffer holistic health management to consumers. Using AI-powered self-help toolsand real-time information, the app serves as a 24/7 health and wellness partnerto users, helping them prevent, postpone, and protect against the onset ofdiseases. Pulse is part of Prudential's region-wide strategyto provide affordable and accessible healthcare to everyone across Asia byleveraging digital technologies and best-in-class partnerships. 

Following the regional launch of Pulse in Malaysia in August 2019, Pulseis now available in a total of 11 markets in Asia and includes a growing suiteof value-add services, such as a symptom checker and health assessment,personal wellness services, and video consultations with certified doctors andspecialists.

Since its launch, Pulse has been downloadedmore than 8 million times in Asia to date. Pulse is currently available on theApple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia,Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Formore information, and to download Pulse, log on to www.wedopulse.com.