CHANGSHA, CHINA - Media OutReach - 15July 2019 - Sincethe establishment of Changsha IFS , it has brought a series of cultural,artistic and trendy activities to Changsha and Central China, enriching thecity's urban entertainment lifestyle and bringing the world's most cutting-edgetrends to its residents. As a trendsetting art leader in Central China,Changsha  IFS will continue to lead thetrend this summer. Together with Sesame Street, IFS is bringing the hotteststreet culture festival to Changsha.

The 50th anniversary of Sesame Street in Changsha        

New trends in the classics

"Sesame Street" was first broadcast onthe National Education TV Station in 1969, November 10 and has beenaccompanying generations of children for 50 years. In recent years, SesameStreet has also achieved cross-border cooperation with major brands. With thecartoon image that is deeply rooted in the hearts of many, it has become anelement of designthat global trendsare competing for.

As the trendsetting artist in Central China,Changsha IFS, on July 3, is officially launching the "Summer Star Surge" seriesof activities with Sesame Street to ignite the summer. "A Walk Down SesameStreet", a limited edition of Sesame Street Street View that is exclusiveonly to Changsha, carries the theme of street trend elements. It will present anew perspective of the classics, which held an image that is deeply rooted inthe hearts of many.

The street view restored the street scene in SesameStreet to a large extent, and the cross-border interpretation of trend elementssuch as Sesame Street and graffiti will bring out a new spark. In addition toBig Bird, Elmo, Cookie Monster, you can also catch a glimpse of the upcomingSesame Street limited edition items by Stayreal.  Throughout the summer, the latest limitededitions of the trendiest brands such as EVISU, DICKIES, INXX, New Balance etc.will be unveiled here.

The ignition of "Summer Star Surge"        

A collaboration of a trendy big shot withthe new heights of fashion

As the sacred place of the city's trendculture, Changsha IFS is teaming up with the world's 50-year-old Sesame Street,Hong Kong God-class sneaker collector Horace Leung, internationally renownedAsian graffiti team ABS CREW, and a group of trend performers, to present anaudio-visual feast of street fashion culture. Cai Ningling, director andgeneral manager of Changsha IFS, will start the festival with the first rhythmof the "Summer Star Surge", indicating the official opening of the Changsha IFSsummer event.

Cai Ningling,Director and General Manager of Changsha IFS, Horace Leung, Hong Kong God-classsneaker collector, and ABS CREW, an internationally renowned Asian graffititeam, will launch the "Summer Star Surge" festival

In the L7 sculpture garden of Changsha IFS, ABSCREW and hundreds of graffiti lovers have jointly created a star tide graffitiwall, a limited edition that combines elements of Changsha and Sesame Street.This is once again another iconic spot for visitors to take photographs.

At the "Summer Star Surge" event, Hong KongGod-class sneaker collector Horace Leung   will bepresent to showcase his hall-level collection to the fans of basketballshoes.  For this event, Horace isbringing the 1984 NIKE basketball shoes worn by MICHAEL JORDAN before AIRJORDAN I, as well as the 2002 Adidas PROMODEL and other collections of shoesworn by LEBRON JAMES in high school. Every pair is a hall-level collection,only heard of but hardly ever seen in public.