HONG KONG, CHINA - Media OutReach  - 27 March 2019 - TAKARA PRINTING CO., LTD. (TYO: 7921), one of two only companies in the whole of Japanspecialising in financial disclosure advisory, has invested in TRANSLASIA Holdings Pte. Ltd. which houses the rebranded Elite Asia brands (previously known as Elite Translations and Elite Interpreters) and the technology startup, AISA Digital Pte. Ltd. The company's first-ever investment inSoutheast Asia shows its conviction in the growth of the East Asian and theSoutheast Asian regions.

"Ourinvestment in TRANSLASIA Holdings attests to our confidence in this region andour commitment to drive growth and expansion in East Asia and Southeast Asia.We see enormous potential in the Southeast Asian market and Singapore is aformidable gateway to that. We expect the growth of e-Commerce in this regionto be immense and TRANSLASIA Holdings is strategically positioned to takeadvantage of this with its unique expertise in this region, its strengths, andits technological innovations," comments Ryusuke Okada, Director and ManagingExecutive Officer, TAKARA PRINTING CO., LTD. and Chairman, TRANSLASIA HoldingsPte. Ltd.

Thefragmented nature of Asia has many businesses perplexed on how to successfullyenter, grow, and succeed in this region. Businesses have to grapple withcomplex challenges like geographical and infrastructural disparity, culturaldiversity, and language differences. Yet, its phenomenal growth rates andmassive potential cannot be ignored by any business looking to succeed andthrive in the global economy. A Google--Temasek study projected that theInternet economy of Southeast Asia alone is set to exceed USD 240 billion ingross merchandise value (GMV) by 2025, having already reached USD 72 billion in2018.¹

Thisis where AISA Digital can play a significant role.

______________________________________

¹ e-Conomy2018 by Google and Temasek

AISADigital - Building for Now, Driving for the Future

Poisedto serve online businesses and e-Commerce portals, AISA Digital will launch its very first end-to-endintegrated localisation solution in March 2019 to companies who want to scaletheir businesses across Southeast Asia. The solution is powered by a hybridmodel of AI technologies, a cloud-based localisation platform, and amarketplace solution for ASEAN linguists residing across Southeast Asia. Andthe result is the amalgamation of human and artificial intelligence to yieldfaster, good quality, and cheaper localisation services to translate digitalcontents or e-Commerce products toASEAN languages.

"Thisinnovation arm of TRANSLASIA empowers companies with massive localisationcapabilities so that businesses can triumph over language barriers andoutperform competitors in this immensely fragmented region," iterates Hong YinYin, CEO, TRANSLASIA Holdings. "We assist them to capitalise on the burgeoningdigital economy and to be future-ready. Because the future is Asia."

EliteAsia - From Service Provider to Solution Partner

Thelaunch of TRANSLASIA also marks the rebranding of Elite Translations and EliteInterpreters to Elite Asia. Established since 2006 and headquartered in Singapore with offices in Hong Kong and Malaysia, the company has evolved into aregional powerhouse that helps businesses navigate effortlessly across Asianborders through innovative language services and solutions powered bytechnology and people. Furthermore, Elite Asia will be liaising with TAKARAPRINTING CO., LTD. to serve clients in Japan.

Therebranding entails a paradigm shift in Elite Asia's business model with aheavier investment in technology and a refocus on innovation. The company'ssolutions are aggregates of an uncompromising approach to address clients' needs,partnering them at a deeper level and going beyond just being a serviceprovider.

LIT Asia2019 - Expanding Businesses in Asia

Theinaugural LITAsiaeventunfolded on March 26, 2019, 10:00 AM to 1:30 PM at CHIJMES Hall, Singapore. Thehalf-day immersive event brought together media professionals, executives,customers, key partners, regional digital powerhouses, and in-house teams to learn fromexperts and get new ideas on how to navigate effectively and enhanceexperiences in the fragmented Southeast Asia region. Attendees acquiredinsights on how to expand successfully into the rest of Asia, overcomeglobalisation barriers, and develop meaningful connections with your customersusing the newest language technology.

TRANSLASIAHoldings Pte. Ltd., which houses the Elite Asia and AISA Digital brands, helpsbusinesses overcome linguistic and cultural barriers and is the bridge tocommunication so businesses can understand their needs in new businessenvironments. With TRANSLASIA, doing business in Asia feels like doing businessat home.

ABOUT TAKARA PRINTING CO., LTD.

TAKARA PRINTING CO., LTD. is the industry leaderproviding financial disclosure support to listed companies in Japan as well asIPO-related services in local and overseas markets. It produces and sellsprinted materials related to the financial instruments & exchange act, thecompany law, and investor relations related information. It also operates inthe production and handling of legal and IR-related advertisements. Inaddition, it provides translation services for disclosure and IR-relateddocuments. Listed on the First Section of the Tokyo Stock Exchange, the companywas founded on June 15, 1952 and is headquartered in Tokyo, Japan.

ABOUT TRANSLASIA HOLDINGS PTE. LTD.

TRANSLASIA Holdings Pte.Ltd.comprises of a group of companies that provides suites of language and culturalservices and advisory to help business excel in new host countries. Itsinnovative solutions, powered by technology and people, enable businesses toconnect across East Asia and Southeast Asia with one voice. With TAKARAPRINTING CO., LTD. as its major shareholder, TRANSLASIA helps businesses takeflight across Asia by committing to the core values of clarity, transparency,collaboration, trustworthiness, and conviction.

ABOUT ELITE ASIA PTE. LTD.

Elite Asia enables businesses to marketand communicate effectively across Asian markets, and to overcome businesscomplexities brought on by cultural and linguistic barriers. Since itsinauguration in 2006, this regional powerhouse has helped businesses navigateeffortlessly across East Asia and Southeast Asia. Headquartered in Singaporewith offices in Malaysia, Hong Kong, the company serves multinational companiesand regional firms through innovative language solutions powered by technologyand people, and by communicating with clarity, expressing within culturalcontext, and speaking with conviction.

ABOUT AISA DIGITAL PTE. LTD.

AISA Digital Pte. Ltd. supports e-Commerce anddigital businesses with artificial intelligence capabilities that enablemassive localisation in Asian languages. AISA assists companies to actualisedigital transformation and capitalise on digital economies. Powered by a hybridmodel of AI technologies, cloud-based localisation technology, and a robustmarketplace solution for ASEAN linguists living across the Southeast Asia, AISAdelivers massive contextual translation in major ASEAN languages at high speedand at a fraction of the cost.