Local Singapore start-up aims to make coworking easier
with an office in your pocket solution
SINGAPORE - Media
OutReach - 20 August 2018 - Local start-up workbuddy officially launched today, along with its app -- the
country's first ever 'office in your pocket' solution -- designed to provide
access to co-working spaces all over Singapore.
Back in 2011
when co-working spaces first made their mark on the scene, they were viewed as
a novel new solution largely meant for the lean start-up. Today, co-working
spaces are clearly here to stay; with Singapore boasting more than 200 flexible
workspace centres according to Instant Offices.
No longer the domain of start-ups and freelancers alone, even established
enterprises are looking at co-working spaces to reduce total real estate
seeing increased competition in a digital environment that is evolving at a
rapid pace. Organisations are seeking means to be nimbler, ditching long-term commitments such as office leases
that may bog down quick decision making and
affect the ability to scale upwards and
downwards as required.
co-founder, workbuddy said, "With the
rise of digital technology and the shared economy, the way people work has
changed drastically. We don't need to be in an office or at our desk to be
productive anymore. Flexible workspace centres have grown from just a handful
to over a 200 in just a few years, but the limitations are that members still
have to commute and commit to year-long contracts."
He added, "We
wanted to provide Singapore's professionals with a new level of freedom, enabling
them to access workspaces all over the city, anytime they need to."
Going live on 20th
August, workbuddy provides users easy
access to multiple co-working spaces across Singapore. As of launch, the app
boasts a network of over 20 co-working spaces across Singapore and is available
expects its user base to grow quickly over the next few months, with strong
interest being received ahead of launch.
Users pay a
subscription fee of either $129 for a 5-day or $299 for an unlimited monthly pass. Beyond gaining access to co-working
spaces, users will also have access to diverse business networks and enlightening
events hosted by multiple co-working space providers.
range from freelancers to start-ups and
Regional Director Southeast Asia at Steelcase, the global leader in office
furniture and innovative workspace solutions, said, "We
have been at the forefront of agile and flexible workspace for some time now.
Our team has recently taken up multiple subscriptions with workbuddy to allow our teams to be closer to
our clients and give them the flexibility to be able to work wherever they are.
The subscriptions have also provided us
with enhanced control over our physical assets and has given our teams access to more flexible
The app confers several advantages that
complement the growing need for coworking spaces:
- On-demand booking of desk space
- A wide and varied network of
coworking locations available on demand allowing users to work in inspiring
work environments of their choice
- Reduced real estate
requirements for firms with mobile workforces that work at multiple locations
across the country
- Enhanced flexibility for
freelancers, start-ups and corporations alike
As of launch, workbuddy offers users a choice of over 20
locations, with a further 10 locations soon to be
added. Users can book co-working spaces at locations such as:
- MOX @ Katong at Joo Chiat Road
- CoQoons at Harbourfront Place
- The Metropolis T2 at North
- JustCo @ Marina One
- Distrii @ Republic plaza
Gaurav added, "In today's day and age, work
is no longer something that we go to, but something we do. As both the sharing andgig economy catch on in Singapore, new age
workers and firms will require enhanced flexibility to improve productivity,
reduce costs and remain nimble in a fast-paced
business environment. Recent studies indicate that at any time organizations
are not utilizing 25 to 30% of their
office space, reducing that can give companies significant cost savings."
proliferation of coworking spaces in Singapore shows that the way we work is
changing. Workplaces are undergoing significant change, fuelled by demands for
efficiency and the need to innovate quickly.
The rise of
digital technology and the shared economy has changed the way we work forever.
The demand for efficiency, agility, and
innovation is greater than it has ever
Gaurav and JX watched the co-working
revolution grow from a handful of workspaces to almost 200 over just a few
years. However, they saw that although co-working spaces provided greater
flexibility, there were limitations, as members still had to commute and commit
to year-long contracts. They wanted to give Singapore professionals a new level
of freedom, where they can access workspaces all over the city, anytime they
need to. And that's how workbuddy was