TAIPEI, TAIWAN - Media OutReach - August 7, 2018- Appier, a leading artificial intelligence (AI) company, today announcedthe launch of AIQUA. AIQUA is a proactive marketing automation platform thathelps marketers harness the power of AI to preemptively understand and segmenttheir audience, and to engage users with AI-based messages across channels.AIQUA is now available throughout the Asia-Pacific. 

According to eMarketer, a majority of senior decisionmakers say that personalization is key to increasing customer retention^[1]in today's competitive online environment. To develop an effectivepersonalization strategy, you need to know and understand your customer. Butorganizations seldom know anything about the behavior or preferences of theiraudiences outside of their own app or website. In fact, when it comes tofirst-time visitors, marketers usually don't know anything at all--even afterinvesting valuable advertising budget into acquiring them in the first place.What's more, attention and time are increasingly fragmented across devices,making it difficult for businesses to scale and manage their customerengagement strategy.

AIQUA addresses these challenges sothat marketers can engage and retain customers to boost their lifetime value.Organizations can take advantage of proven AI models that help them understandthe behavior and interests of audiences outside of owned channels like websitesor apps, and combine these external digital footprints with their own customerdata. Then, they can use this information to tailor and personalize communicationsaccordingly. AIQUA provides a variety of templates that marketers can draw onto reach their audience with these personalized messages and creatives,including web and app push notifications, email, SMS and messaging platforms.

"During our interactions with our many clients around theregion, it became clear to us that there's immense room for improvement when itcomes to engagement and personalization," said Chih-Han Yu, CEO and founder."We're excited to introduce a solution that addresses these gaps by drawing onthe power of AI."

Marketers can also use AIQUA to leverage Appier's strengthin cross device mapping to select both the best channel and screen to reachtheir audience at a given point of time. And, AIQUA is easy to use and easy tointegrate: organizations can set it up to begin taking advantage of AI withinhours.

AIQUA is the latest step towards fulfilling Appier'smission to make AI easy for enterprise, and was built after Appier acquiredQGraph, a Bangalore-based startup, earlier this year.

AboutAppier

Appier is a technology company that makes iteasy for businesses to use artificial intelligence to grow and succeed in across screen era.