|The Tràng An cave complex in Ninh Bình Province as introduced on the Facebook page of Mekong Moments. — Photo courtesy of Mekong Moments |Viet Nam News
HÀ NỘI — A new campaign aimed at discovering the beauty of the Greater Mekong Subregion (GMS) has been launched with experiences and stories of travellers.
The Travel Department, under the Việt Nam National Administration of Tourism (VNAT), worked with co-ordinators of Mekong Moments to present the campaign yesterday in Hà Nội.
Mekong Moments is a turn-key digital campaign and travel inspiration platform that will allow any business in the GMS, regardless of size and type, to develop its own campaign by encouraging consumers, staff, and stakeholders to share their Mekong Moments. These will be aggregated into MekongMoments.com to inspire people to research and book travel to China, Cambodia, Laos, Myanmar, Thailand, and Việt Nam.
Mekong Moments will serve as a hub of capacity building (training and assisting travel enterprises) and increasing awareness about the mighty river and its region as an experiential travel destination globally.
The website of Mekong Moments campaign also introduces Việt Nam’s Timeless Charm and leads to the official website of the Việt Nam Administration of Tourism at www.vietnamtourism.com. — VNS