The Ocean Cleanup and  Coca-Cola announce partnership 

June 03, 2021 - 17:56
The Coca-Cola Company and non-profit The Ocean Cleanup on Wednesday announced that Coca-Cola will become a global implementation partner for The Ocean Cleanup’s river project. 

ATLANTA and ROTTERDAM – The Coca-Cola Company and non-profit The Ocean Cleanup on Wednesday announced that Coca-Cola will become a global implementation partner for The Ocean Cleanup’s river project. 

The partnership brings the international company and technological non-profit together to stem the tide of plastic pollution entering the world’s oceans, by first intercepting waste in rivers.

Partnering Coca-Cola’s global network with The Ocean Cleanup’s technology and data solutions, the initiative will help to expedite the deployment of cleanup systems across 15 rivers around the world over the next 18 months, including the introduction and implementation of The Ocean Cleanup’s semi-autonomous solar-powered 'Interceptor' river cleanup solutions.

It also aims to engage and mobilise both industry and individuals around the world to address plastic pollution, eliminating plastic waste entering the world’s oceans and supporting ecosystems, species and water resources.

“The Ocean Cleanup’s mission is to rid the oceans of plastic,” said Boyan Slat, Founder and CEO, The Ocean Cleanup.

“With 1,000 rivers emitting nearly 80 per cent of river-carried plastic into oceans, this massive problem grows by the day, which is why we are always looking to accelerate our progress.

"Among the waste we collect with our cleanup systems, we find many plastic bottles, including Coca-Cola packaging, so I applaud them for being the first in the industry to join our mission, as part of their wider actions to make a positive impact on worldwide plastic pollution.

"Our clear intent is to take our learnings from this partnership, which has the potential to evolve in the future and continue to scale rapidly. That’s why I believe this is good news for our oceans," he said.

 Coca-Cola will become a global implementation partner for the Ocean Cleanup’s river project.

The interceptor solution

Through the partnership, the two companies will tackle 15 rivers by the end of 2022, working collaboratively towards their shared goal of eliminating waste.

Two interceptors included in this partnership have already been installed by the Ocean Cleanup in Santo Domingo, Dominican Republic and Cần Thơ, Việt Nam. For these rivers, the partnership will help provide support in the development of waste management solutions for collected trash and the organisations plan to extend the footprint of the project across thirteen additional rivers.

Coca-Cola will support The Ocean Cleanup through its global network, which includes operations in more than 200 countries and territories. It will provide support on the ground for the local community engagement needed to deploy new interceptors, as well as in the subsequent processing of the collected plastic via waste management expertise in support of a circular economy. The Ocean Cleanup and Coca-Cola will work to secure the new partners and investment needed to continue to scale the enterprise through the roll-out of additional Interceptor solutions, as well as to secure licensing support and deploy River Monitoring System (RMS) cameras to conduct further analysis of river pollution.  

A world without waste

“As a global business, we are working to ensure that all of the material we use in our packaging is collected and recycled, so that none of it ends up as waste”, said James Quincey, Chairman and CEO, Coca-Cola. “We support The Ocean Cleanup teams and technologies that are working to protect ocean ecosystems in the journey to safeguard our waterways.” 

"There are three fundamental global goals: They include to make 100 per cent of our packaging recyclable globally by 2025—and use at least 50 per cent recycled material in packaging by 2030;  to collect and recycle a bottle or can for each one sold by 2030; and to work together to support a healthy, debris-free environment. Coca Cola recently set a goal that by 2025, depending on business growth, it would use approximately 20 per cent less virgin plastic derived from fossil fuels worldwide than it does today," Quincey said. VNS