TikTok launches TikTok for Business, aiming to help brands tell their stories. — Photo Courtesy TikTok Vietnam

HCM CITY — TikTok, the leading destination for short-form mobile video, has recently introduced a new global platform called TikTok for Business, aiming to help brands tell their stories in a more creative and engaging way. 

With this new platform, brands and marketers in Việt Nam can creatively connect with the broader communities around them and foster user discovery through TikTok, the company said.

“TikTok for Business opens an entirely new window of opportunity to create content that speaks to people and invites the community to join in the conversation,” said Thanh Nguyễn, head of Strategic Partnerships, TikTok Vietnam. 

“Brands have the opportunity to turn traditional marketing on its head and truly engage with today’s users by encouraging them to make TikToks, instead of simply viewing ads,” she said.

The company said that brands have long been an important part of TikTok; whether they’re starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy. 

With TikTok for Business, brands are given the tools to be discovered and connect with the broader communities around them. They will find it easier to tap into unique opportunities that can only be found through TikTok, engaging with users. 

TikTok is a growing platform for marketers to leverage as a must have destination. It is an entertainment based platform, offering users and brands the tools to tell their stories.

According to the company, the industry can build for a mobile, sound-on environment. And, there are many opportunities for sound: music, sound effects, voice-overs, reactions and more.

On TikTok, people can become so engaged and inspired by a marketing campaign that they'll create their own version of it. Brands can actually experience the impact that their campaigns have on people.

“Our products deliver across every marketing touchpoint and allow for rich and immersive storytelling. All are seamless, full-screen video and appear natively with the user experience. Working with many of the industry's leading third party providers, we are building out our suite of measurement solutions. Today, we are also excited to announce our latest AR Branded Effect called Brand Scan, a new product that allows users to have an augmented reality experience with any brand,” the company said.

TikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. — VNS