Better tourist experiences would lead to repeat visits: experts

December 10, 2019 - 08:49

Việt Nam still lags in the region considerably with regards to its tourist service and air transport infrastructure.

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According to statistics of the Việt Nam National Administration of Tourism under the Ministry of Culture, Sport and Tourism, international visitors’ spending in the country for a nine-day tour averaged only US$1,000, partly due to a lack of diverse products and services.  

“In the recently released Travel & Tourism Competitiveness Index (TTCI) 2019 released by the World Economic Forum (WEF), Việt Nam jumped four places from the latest 2017 ranking, which shows the country has improved in competitiveness,” said Deputy Minister of Culture, Sports and Tourism Lê Quang Tùng.

However, Việt Nam still lags in the region considerably with regards to its tourist service and air transport infrastructure, weakness in environmental sustainability, the lack of product and location diversification, transport and services infrastructure and low-skilled labour force.

“Promotion activities have not showed actual effectiveness due to limited resources, loose operation mechanisms, a lack of overseas tourism promotion offices, the yet-operational tourism support fund and the overloaded airport infrastructure, which is unable to keep up with the growth of the number of tourists,” Tùng said.

Việt Nam’s visa regime, which has been liberalised in recent years, still lags compared to more open visa policies of key regional competitors, such as Thailand, Indonesia and Malaysia, he said. 

The forum was a national-scale event aiming to offer initiatives and solutions to overcome the limitations of Việt Nam’s tourism sector, he said.

During the summit, four symposiums took place to discuss bottlenecks in Việt Nam’s tourism.

Revitalising national tourism promotion to inspire more foreigners to visit Việt Nam was the theme of the first symposium, during which participants contributed their ideas to improve the nation’s tourism messages and the operation of tourism offices abroad.
One of the proposals at the symposium was the early launch of a tourism development support fund, while other discussions dealt with how to address problems such as overcharging tourists, food safety and safety for visitors.
Another symposium looked at how to improve tourists’ experience in preparing and planning Việt Nam visits, considering the fact many visitors face difficulties in using Vietnamese online tourism services, such as real products not matching advertisements and a lack of direct consultancy.  
Meanwhile, increasing tourism products, improving infrastructure, ensuring a safe environment, enhancing human resource quality and applying information technology were key issues discussed at the third symposium titled 'Improving tourists’ destination experience in Việt Nam'.

Deputy Minister of Culture, Sports and Tourism Lê Quang Tùng addresses the Việt Nam Travel & Tourism Summit 2019 opened in Hà Nội on December 9. The forum was a national-scale event aiming to offer initiatives and solutions to overcome shortcomings and limitations of the Việt Nam’s tourism sector, contributing to improving its capacity and competitiveness. Photo the courtesy of the Việt Nam Tourism Association

During this symposium, experts from an EU-funded project proposed piloting an index to rate the competitiveness of destinations in Việt Nam.  
The fourth symposium focused on the development of aviation to serve tourism development.

Vũ Thế Bình, Vice Chairman of Tourism Association, said tourism was an interdisciplinary economic sector, requiring the support of many industries and localities.

“There must be particular strategies to develop the services and products of destinations in each locality as well as preserving their traditional cultural value,” Bình told Việt Nam News.

“Many destinations in remote areas are difficult to access, thus localities should prioritise connecting roads, besides attaching environmental protection to tourism development, Bình said.

Trần Trọng Kiên, Chairman of the National Tourism Advisory Board (TAB), said Việt Nam's tourism industry had seen constant changes.

“In the past 10 years, most tourists booked their tours through travel agencies. Now, with the appearance of the internet, they have many more choices in their travel plans and journeys,” Kiên said.

Kiên suggested tourism enterprises start collecting information on customer data and use the information to provide services, helping enhance experiences for visitors.

The Government also needed to support firms to form a common database to promote Việt Nam's tourism on digital channels.
The Việt Nam Travel & Tourism Summit 2019 was held by the government’s Advisory Council for Administrative Procedure Reform, the Ministry of Culture, Sports and Tourism, the Việt Nam Tourism Advisory Board (TAB), the Việt Nam Tourism Association and VnExpress online newspaper. — VNS