Asia’s SMEs to benefit from one-stop digital service for insurance, employee benefits and business solutions

HONG KONG, CHINA - Media OutReach - 24 June 2019 - Prudential Corporation Asia ("Prudential") today announced it has entered into a regional agreement with HælthTech, a specialist provider of technology solutions and operating platforms for insurers. Under the agreement, Prudential will integrate HælthTech's OMNI cloud-computing technology into PRUWorks by Prudential, a digital ecosystem designed for Asia'ssmall and medium-sized enterprises (SMEs).

PRUWorks is aone-stop platform that offers SMEs a range of insurance products, employeebenefits and business services that match their size, needs and budget. Prudentiallaunched PRUWorks in Singapore in 2018 and in Indonesia this month, continuingthe platform's expansion in Southeast Asia.  

HælthTech's OMNItechnology will enable straight-through processing of transactions and accelerateautomation of core processes for PRUWorks, delivering a superior customerexperience from insurance underwriting to policy servicing and claimsmanagement. Prudential and HælthTech will work together to deploy the integratedadministration platform in all markets where PRUWorks will be launched. 

The SME segment is a strategic focus of Prudential,offering significant growth potential. SMEs account for more than 90 per centof all enterprises in Southeast Asia and typically contribute between 30 and 50per cent of a country's gross domestic product (GDP).^[1] However,many of them remain underserved and face a widening protection gap. InSingapore for example, more than 50 per cent of SMEs do not have group lifeinsurance, while up to 43 per cent do not have group medical insurance^[2],according to a Prudential Singapore survey in 2018.

Mr. Nic Nicandrou,Chief Executive of Prudential Corporation Asia, said, "As a leading insurer andasset manager, Prudential is committed to supporting the growth of SMEs, whichare the backbone of Asia's economy. By broadening and simplifying access toinsurance and employee benefits, PRUWorks enables business owners to focus onwhat matters most - growing their business.

"With HælthTech's cloud technology, PRUWorks'single digital platform delivers a wealth of complementary offerings from ourgrowing ecosystem of partners across health services, wellness and electronicpayments."

Simon Spratt, ChiefExecutive Officer of HælthTech, said, "Prudential and HælthTech have a sharedvision to create customer-centric solutions using innovative technology. Withthe fully integrated and versatile OMNI platform, PRUWorks will give SMEs centralised, easily accessible digitalservices that deliver great value and an enhanced user experience."

PRUWorks builds onPrudential's ecosystem of wellness, health and payment services. Alongside theenterprise offerings of PRUWorks, Prudential is also launching adigital app for consumers, called Pulse by Prudential. With an initial focus onhealth, Pulse is the first app of its kind in the region to offer holistichealth management to users, powered by Artificial Intelligence technology.

"The digital servicesof PRUWorks and Pulse enhance Prudential's capabilities to serve the needs ofconsumers and businesses across the region, in line with our vision to helpcustomers protect their health and grow their wealth," added Mr. Nicandrou.

Note to Editors:

Prudentialis launching a digital health app, Pulse by Prudential, that is the first ofits kind in Asia to offer holistic health management to consumers. Using AI-poweredself-help tools and real-time information, the app serves as a 24/7 health andwellness partner to users, helping them prevent, postpone, and protect againstthe onset of diseases. Recently previewed in Malaysia, Pulse byPrudential will soon be available across the region, supported by a growingsuite of regional and local service providers such as Babylon Health (symptomchecker and health assessment), Tictrac (digital wellness services), DoctorOnCall(online consultation in Malaysia), AIME (dengue tracker in Malaysia) and Boost(e-wallet in Malaysia).

Recentannouncements related to the launch of the Prudential's digital ecosystem andpartnerships:

• Prudential and Tictrac in partnership to provide personalised digital wellness services across Asia (31 May 2019)
• Preview of Prudential's digital health app in Malaysia (3 May 2019)  
• Prudential and Babylon join forces to pioneer AI-powered digital health services in Asia (2 August 2018)

Recent announcements related to PRUWorks:

• Supporting the growth of Micro, Small and Medium Enterprises, Prudential Indonesia launches PRUWorks (19 June 2019)
• PRUWorks digital ecosystem helps underserved SMEs increase productivity, build a more engaged workforce (19 December 2018)

For more information, visit:

• PRUWorks Singapore

About Prudential Corporation Asia

PrudentialCorporation Asia is a business unit of Prudential plc (United Kingdom),comprising its life insurance operations in Asia, and its asset managementbusiness, Eastspring Investments. It is headquartered in Hong Kong.

Prudentialis a leading life insurer in Asia with operations in 12 markets, coveringCambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines,Singapore, Taiwan, Thailand and Vietnam. Prudential has a well-established multi-channeldistribution platform providing a comprehensive range of savings, investmentand protection products to meet the diverse needs of Asian families.

EastspringInvestments manages investments across Asia on behalf of a wide range of retailand institutional investors. It is one of the region's largest asset managers,with a presence in 11 major Asian markets plus distribution offices in the USand Europe. It has £151 billion (US$193 billion) in assets under management (asat 31 December 2018), managing funds across a range of asset classes includingequities and fixed income.

For moreinformation, please visit: www.prudentialcorporation-asia.com

Prudential plc is incorporated in England andWales, and its affiliated companies constitute one of the world's leadingfinancial services groups. It provides insurance and financial services throughits subsidiaries and affiliates throughout the world. It has been in existencefor 170 years and has £657 billion in assets under management (as at 31December 2018). Prudential plc is not affiliated in any manner with PrudentialFinancial, Inc, a company whose principal place of business is in the UnitedStates of America.

Prudential plc is listed on the stock exchangesof London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York(PUK.N).

About HælthTech

HælthTechis an advanced software company specialising in highly cost effective,flexible, cloud-based and mobile health insurance and risk management systemsfor individual, insured group and self-insured schemes. HælthTech operatesacross Asia with offices in Singapore, the Philippines, Indonesia, Hong Kong,Thailand and New Zealand.

HælthTech is revolutionising legacy health insurance systemswith automated and scalable solutions that streamline complex, critical andtime-consuming processes. HælthTech's Omni Group Health system usingcloud-computing technology has been built for health insurance providers, helpingthem to manage risk, provide administrative efficiencies and reduce lossratios. 

For moreinformation, please visit: www.haelthtech.com