*Serai's new solution helps businesses build supply chain visibility andtrack ESG commitments

**Solution being piloted by industryleaders to prove cotton and raw material origins

HONG KONGSAR - Media OutReach -26 January 2021 - Serai, a network-based digital B2Bplatform by HSBC, has launched a traceability solution that allows apparelbusinesses to track cotton and other raw materials going into their product.

Businessescan use the new solution to trace order flow throughout the supply chain,manage supply chain risks and collect data for compliance needs. Serai helpsbusinesses map upstream suppliers and track environmental, sustainability andgovernance (ESG) commitments.

"It is critical for suppliers, manufacturers and brands toshow and prove the origins of their products. However, it can be difficult forbusinesses to have full visibility over their complex supply chains as much ofthis data is currently fragmented and managed manually. Serai makes it easy forbusinesses to access and unify complex supply chain information frommultiple sources," says Vivek Ramachandran, Chief Executive Officer, Serai.

Businesses only need to integrateinformation sources once. Serai then enables them to share this with multipleparties over a secure platform. The solution is customisable, able toaccommodate the needs of each company.

"Serai combines multipledata sources into a single view making it easy for businesses and their supplychain partners to have an overview of information that they may not have hadaccess to before. Not only does this allow for a seamless flow of information,it could help them identify gaps and inefficiencies in their currentprocesses," says Vivek.

"In today's climate, it's critical that apparel businesses take aproactive approach in tracing and being transparent about their productjourney. Such practises will help them build a more resilient, sustainable andcompliant supply chain." 

Serai's ambition isto simplify global trade, with an initial focus on the apparel industry. For more information on thetraceability solution, visit www.seraitrade.com/traceability 

About Serai

Serai is the digital B2B platform by HSBC helping apparelbusinesses build the advantage of trust through relationships and facilitatingsupply chain transparency.

Members can develop new relationships, showcase strengthsand offerings, grow their digital presence and exchange complex supply chaininformation to achieve their transparency goals. It's all about simplifyingglobal trade.

Serai is an essential evolving resource that givesbusinesses control and ownership over their data and digital assets. It's allabout helping members overcome the challenges of global trade -- and making iteasier for everyone.

For more information, visit www.seraitrade.com