SINGAPORE - Media OutReach - 10 November 2020 - Uncertaintyon Covid-19 affecting sports and entertainment is not stopping REBEL Fighting Championshipfrom targeting a knockout with fight streaming in the palm of your hands.
Asia's premier fightainment companyannounced plans to bring its unique brand of physical prowess andlarger-than-life grit to mobile platforms everywhere.
As part of this sport tech combination, analyticsand disruption expert Elgin Ee joins the mixed martial arts (MMA) promoter toadd bite to the all-out expansion.
Already in the works are a China realityshow and 10 showpiece events next year with current travel restrictions andsocial distancing measures proving no obstacle to REBEL's growth blueprint.
As Chief Marketing Officer, Ee willapply his 15 years of experience in digital technology business and histremendous know-how in tech user acquisition from Grab to boost Rebel's fan-base,fan experience and revenue. He has previously successfully launched a varietyof new products under IAHGames, Singtel, Grab, obike. Effectively growingcustomer acquisition to 100m users regionally & increasing top line Revenueof USD$30m.
He spearheaded the spectacular period ofgrowth at Grab from 2014 to 2016 as country head of marketing.
Ee is certainly no stranger to everydaytech and knowing what consumers want as when he was product marketing directorat Singtel for close to eight years.
"It is with an eye for spotting the nextbig thing that Elgin joins REBEL and he has demonstrated first class executiveskills in building great marketing teams that focuses on innovative brandbuilding with data technology approach to planning and execution of marketing.This is our first steps together a world class leadership team to ignite thepassion for MMA for over 100 million fans by combined our live bouts andreality series will highlight the stories of real-life heroes," explained CEOJustin Leong.
Fresh from inking a partnership with UKvideo-on-demand provider Channel Fight, REBEL is flexing its muscles in theworld of fitness and fight training.
As Ee sees it, "Behind every duel arecountless moments of discipline, focus and picking yourself up.
"Tech can make these modern warriorsaccessible so that you can live the dream and earn your stripes along with themevery minute and every hour."
With mixed martial arts resilient in theface of the pandemic, there is great potential in seizing this opportunity asmore stay at home for work and exercise in what could be described as the newnormal or what Leong terms as "extra-normal."
"Professional athletes and amateursalike have adjusted to lockdowns and mobile tech has helped us stay connected.
"But every individual's journey isdifferent so that's why renowned director Xie Dikui has come onboard to producereality-based non-stop action," added Leong.
Ee is looking at gaining up to 3 millionsocial media fans in China next year but the focus remains to build Rebel as aGlobal brand with the starting place in Asia.
He adds to the slate of recent new hiresat REBEL with sponsorship director Vivian Xia at the helm on the back of 16years at The Nielsen Company, Ophelia Yao as sponsorship manager, formerly of IMGand senior sponsorship manager Wicky Wang signing up from Manchester Cityowners City Football Group.
About REBEL Fighting Championship
REBEL FC is a dynamic fightainmentcompany committed to bringing exciting and engaging mixed martial arts (MMA)and live event entertainment to our customers around the world. The company isfocused on pursuing the highest standards for MMA in production, talentdevelopment and promoting awareness.
Founded in 2013 and headquartered inSingapore, REBEL comprises vibrant and creative professionals with diversebackgrounds in production, marketing, business development, event management,public relations and talent scouting.