CUPERTINO, CALIFORNIA - MediaOutReach - 24 August 2020 - SugarCRMInc., the innovator of time-aware customer experience (CX), today announced theacquisition of Node Inc., an artificial intelligence (AI) platform that leverages CRM data and vast externalsources to deliver an unparalleled level of predictability across a whole arrayof different business use cases. The acquisition fuels Sugar's time-aware CXplatform by automatically forecasting expected outcomes and highlightingpreviously unforeseen challenges and opportunities. 

Making sense of data is aperennial issue for companies. Deep learning models are limited by the qualityand quantity of input data, which historically has been inaccurate orincomplete in real-life CRM implementations. Node's deep learning models identify signals with up to81% greater accuracy than heuristic-based approaches to deliver the tangiblebenefits of heightened performance and true predictability.

"Sugar hasbeen a fantastic platform at its heart," said Paul Greenberg, president of the56 Group and author of CRM at the Speed of Light. "Adding Node has thepotential to bring impressive predictive accuracy to Sugar's platform andproducts. And now more than ever it is critical to leverage all available dataand signals to work towards better outcomes for both customers and the businessalike."

Today's acquisition is the latest in a series of innovationssupporting Sugar's vision for the next frontier of high-definition customerexperience (HD-CX) which began last year with the launch of Sugar's time-based,no touch CX solutions for sales, marketing and service teams.

"Obtaining a high definition viewof your business and customers, from pipeline to forecasting, is all aboutreplacing a fragmented, dated, and distorted picture with one that is sharplyfocused and rich in breadth and depth," said Craig Charlton, CEO of SugarCRM."Sugar is democratizing AI, ushering in a new frontier in CX with its powerfulcombination of AI, time-aware and data enrichment, to drive businessperformance and enable predictability for companies of all sizes."

ExtendingSugar's time-aware CX platform, Node's AI technology adds the most covetedelement of time--the future. The combined solution offers wide-rangingcapabilities for sales, marketing and service teams and include (but are in noway limited to):

• Identifying customers mostlikely to churn, giving precious runway to remediate and engage with customersin the most strategic way possible
• Predicting likelihood to convert fromlead scoring models
• Insight-driven forecastingand prescriptive guidance for higher quota attainment and sale close monitoring
• Seamless recommendationsfor add-on products during the right phase of the customer journey increasingaverage sale size
• Ascertaining marketingattribution and contribution to closed business
• Improving customer engagementmodels through predictive case routing and contextual data in real time toempower customer service professionals

Learn more about how Sugar's CX solutions drive higherperformance and true predictability with AI here.

About SugarCRM

SugarCRM's time-aware sales, marketing and service softwarehelps companies deliver a high-definition (HD-CX) customer experience. Formid-market companies and anyone that wants a CX-driven platform, Sugar givesteams the time-aware customer data they need to achieve a clear view of thecustomer and reach new levels of business performance and predictability, andincrease customer lifetime value.

More than 4,500 companies in over 120 countries rely onSugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.