SINGAPORE - Media OutReach - 21 April 2020
- When circuit breaker measures were announced, leading digital marketing
agency Next Level Singapore took measures to transition their courses online.
During this period of uncertainty, Next Level Singapore believes that most
companies and individuals would take this period to upgrade their skillsets.
When asked how the business crafted their
business continuity plan, Managing Director of Next Level Singapore Benjamin
Chong added: "As a digital marketing agency conducting in-person interactive
courses, we have always wanted to take our digital marketing classes online.
The Circuit Breaker was announced on April 3rd 2020, we had one
class already scheduled the next day, it forced us to innovate and convert our
physical course into an online one literally overnight. On April 4th
2020, we conducted our first online digital marketing training. My team had to
work overnight to make all the arrangements but it was a big success from
their digital marketing courses online
Next Level Singapore's most notably known
course is their signature Digital Marketing Course. Prior to the circuit
breaker measures, the course was held in 1-day at their office in Bugis.
The digital marketing course is
SkillsFuture approved and costs $298 which is fully claimable with SkillsFuture
Now that physical classes are no longer
allowed, the digital marketing agency has taken swift and decisive steps to
make sure that their classes can still be held online.
Participants now attend the course by connecting
through the video conferencing software Google Meet. The course instructors
will then be able to share the view of their monitor screens in order to go
through the course materials.
Head of Digital Marketing at Next Level
Singapore, Chong Hao added, "It's just like how we view our PowerPoint slides
when we are at the physical classroom."
to the digital change is not without challenges
Taking their digital marketing courses
online does not come without a challenge. As participants of the course might
not be IT-savvy, they initially face a small learning curve in adjusting to using
video conferencing technology.
"Some course participants found minor
obstacles in understanding how the video conferencing software work. However,
once they learnt it, it was really smooth sailing."
Chong Hao further added, "It's like riding
a bicycle. Once you learn how to ride the bicycle, it only gets easier from
there. You start to speed, tackle bumpy roads, and so on. Most participants
actually found the software really intuitive and they couldn't wait to share
with their friends and families on how to use them."
their business to the next level by adding value to clients
Next Level Singapore was founded in 2017.
They hold their digital marketing courses 3 to 4 times a month. (now more as we transit online)
The company believes strongly in educating the
workforce on digital marketing in this crucial time of transformation. The
course is 100% SkillsFuture Credit Eligible, meaning that Singaporeans can use
their SkillsFuture Credit to attend it.
Primarily specializing in Facebook Advertising
and Real Estate Digital Marketing, the company has achieved remarkable figures
of up to a 20 times return on advertising spend for their clients' campaigns.
Benjamin added, "Our client centric mission is to
drive digital innovation to end results, be it increasing revenue or decreasing
costs. Digital innovation is about optimising the highest and best results
through all possible digital marketing strategies available to us."
If you would like to find out more about their
signature digital marketing course, be sure to visit https://www.nextlevel.sg/courses/digital-marketing/